Check Out Episode 3 of “The Inside Experience” Dan Koelsch, July 31, 2011August 1, 2011 The “Social Film Experience” from director DJ Caruso titled Inside continues on with Episode 3, which was released this weekend. The interactive web series is about Christina Perasso (played by Emmy Rossum), who has been kidnapped but can still connect to the outside world with a Toshiba laptop left in the room with her (Toshiba and Intel are sponsors for the web series). By interacting with Christina across multiple social media platforms on the web, you can help her survive and eventually find out who kidnapped her and how to escape. Watch Episode 3 (Day 6) after the break.If you want to play along, here are the basic links you’ll need:The Inside Experience: Website, Facebook, Twitter, YouTube Christina: Facebook, Twitter, YouTube It’s only been a week, but a lot has happened already, so it might take you a while to catch up. Several other sites have popped up as part of the ARG, but if you start with Christina’s Facebook page, you can pretty much figure out the entire story from there. Follow our coverage of The Inside Experience by clicking here. ARGs & Campaigns Social Networks Viral Marketing Viral Videos InsideViral videoweb series
“Pacific Rim” Facebook Page Posts Realistic Photos Of Monster Clean-Up March 19, 2013Guillermo Del Toro’s epic giant robots versus giant monsters movie Pacific Rim may still be a few months away from its July 11th theatrical release, but you can dive into the world of the Kaiju thanks to the film’s Facebook page. Warner Bros. has been posting images every weekday since… Read More
Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com April 12, 2011January 10, 2012Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy… Read More
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More