Check Out Episode 3 of “The Inside Experience” Dan Koelsch, July 31, 2011August 1, 2011 The “Social Film Experience” from director DJ Caruso titled Inside continues on with Episode 3, which was released this weekend. The interactive web series is about Christina Perasso (played by Emmy Rossum), who has been kidnapped but can still connect to the outside world with a Toshiba laptop left in the room with her (Toshiba and Intel are sponsors for the web series). By interacting with Christina across multiple social media platforms on the web, you can help her survive and eventually find out who kidnapped her and how to escape. Watch Episode 3 (Day 6) after the break.If you want to play along, here are the basic links you’ll need:The Inside Experience: Website, Facebook, Twitter, YouTube Christina: Facebook, Twitter, YouTube It’s only been a week, but a lot has happened already, so it might take you a while to catch up. Several other sites have popped up as part of the ARG, but if you start with Christina’s Facebook page, you can pretty much figure out the entire story from there. Follow our coverage of The Inside Experience by clicking here. ARGs & Campaigns Social Networks Viral Marketing Viral Videos InsideViral videoweb series
“Prometheus” Viral: Weyland Industries Studies Noomi Rapace’s Face May 16, 2012May 19, 2012Amidst of all the spoilery Prometheus TV spots and trailers, there lies a viral campaign that is being used lightly but quite effectively. It all started off with the incredible Peter Weyland speech at TEDTALK 2023, but the last time we saw some real meaty viral activity was when Weyland… Read More
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More
You Got Your District 9 In My 2012 August 14, 2009August 14, 2009So hopefully it was the same for all viewers of District 9 this weekend, that you got a sneak peek at some new stuff from 2012. This would have been BEFORE the previews, so if you were late, then you may just have to wait for it to be released… Read More