Check Out Episode 3 of “The Inside Experience” Dan Koelsch, July 31, 2011August 1, 2011 The “Social Film Experience” from director DJ Caruso titled Inside continues on with Episode 3, which was released this weekend. The interactive web series is about Christina Perasso (played by Emmy Rossum), who has been kidnapped but can still connect to the outside world with a Toshiba laptop left in the room with her (Toshiba and Intel are sponsors for the web series). By interacting with Christina across multiple social media platforms on the web, you can help her survive and eventually find out who kidnapped her and how to escape. Watch Episode 3 (Day 6) after the break.If you want to play along, here are the basic links you’ll need:The Inside Experience: Website, Facebook, Twitter, YouTube Christina: Facebook, Twitter, YouTube It’s only been a week, but a lot has happened already, so it might take you a while to catch up. Several other sites have popped up as part of the ARG, but if you start with Christina’s Facebook page, you can pretty much figure out the entire story from there. Follow our coverage of The Inside Experience by clicking here. ARGs & Campaigns Social Networks Viral Marketing Viral Videos InsideViral videoweb series
Alice: Sneak Peek at Tomorrow’s White Rabbit Takeover December 3, 2009December 3, 2009We first reported on the viral campaign for SyFy’s “Alice” yesterday, and now we have some behind the scenes photos from tonight as SyFy gets ready for their New York takeover in the morning. We also have a press release in which part of it describes the event in more… Read More
Create Your Own “Harry Potter Undesirable No. 1” Poster October 24, 2010October 25, 2010With Harry Potter and The Deathly Hallows Part 1 only weeks away, it should come as no surprise that viral marketing for the beloved childern’s book Warner Brothers has added a new feature to their official Harry Potter movie website. You can create your very own “Undesirable No. 1” poster… Read More
‘Star Wars: The Force Awakens’ Chracter Names Revealed On Trading Cards December 11, 2014December 11, 2014Normally we’d learn about characters through the source material, a plot synopsis, or straight from the cast or crew. But given that everyone is so tight-lipped about Star Wars: The Force Awakens, trying to get information like names of the characters is next to impossible. We already know that the… Read More