Check Out Episode 3 of “The Inside Experience” Dan Koelsch, July 31, 2011August 1, 2011 The “Social Film Experience” from director DJ Caruso titled Inside continues on with Episode 3, which was released this weekend. The interactive web series is about Christina Perasso (played by Emmy Rossum), who has been kidnapped but can still connect to the outside world with a Toshiba laptop left in the room with her (Toshiba and Intel are sponsors for the web series). By interacting with Christina across multiple social media platforms on the web, you can help her survive and eventually find out who kidnapped her and how to escape. Watch Episode 3 (Day 6) after the break.If you want to play along, here are the basic links you’ll need:The Inside Experience: Website, Facebook, Twitter, YouTube Christina: Facebook, Twitter, YouTube It’s only been a week, but a lot has happened already, so it might take you a while to catch up. Several other sites have popped up as part of the ARG, but if you start with Christina’s Facebook page, you can pretty much figure out the entire story from there. Follow our coverage of The Inside Experience by clicking here. ARGs & Campaigns Social Networks Viral Marketing Viral Videos InsideViral videoweb series
Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue December 9, 2011December 9, 2011Earlier this week, two mysterious CIA documents were “leaked” online. It was quickly revealed that these had something to do with The Dark Knight Rises. A third document, tweeted out yesterday by The Fire Rises, mentioned a black ops mission called “Operation Early Bird”. This lead to the discovery of… Read More
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More
“Fringe” Final Season Viral Campaign Hints at Resistance Against Observers September 10, 2012September 10, 2012Last season on Fringe, we got a glimpse at the future of our universe in the 19th episode, “Letters of Transit”. We saw that the Observers had come and taken over. It’s been known for quite some time that the upcoming fifth and final season would take place in that… Read More