Shark Week Takes A Bite Out of YouTube Dan Koelsch, July 31, 2011 Briefly: Discovery Channel’s famous Shark Week starts tonight at 9PM, and they have created a YouTube splash page starring comedian Andy Samberg as Chief Shark Officer. After a shark breaks through the page and causes a mess, you can watch clips from this year’s shows with intros from Samberg himself. Check out the watery page and let us know what you think! Social Networks Viral Marketing Discovery ChannelShark Weeksplash pageYouTube
D23 & Jim Hill Investigate Brad Bird’s Tomorrowland Conspiracy February 8, 2013Formerly known as 1952, Brad Bird’s Tomorrowland is up an running and getting ready for production as it’s set for a December 2014 release. The film is ripe for viral potential as the 1952 mystery box that inspired the Damon Lindelof screenplay is stacked with vintage Disney paraphernalia and other… Read More
“Super 8” Deleted Scene Features Rocket Poppeteers June 27, 2011We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids… Read More
2012: Washington DC Drop Location Results in Access to the ARC Website and Other Updates October 15, 2009October 15, 2009Another day, another drop location for the 2012 viral campaign, only this time, we actually got something out of it other than just pointless schematics (see the new ones on the forum). The last location gave us a password, and this time we got a username. We speculated the login… Read More