Shark Week Takes A Bite Out of YouTube Dan Koelsch, July 31, 2011 Briefly: Discovery Channel’s famous Shark Week starts tonight at 9PM, and they have created a YouTube splash page starring comedian Andy Samberg as Chief Shark Officer. After a shark breaks through the page and causes a mess, you can watch clips from this year’s shows with intros from Samberg himself. Check out the watery page and let us know what you think! Social Networks Viral Marketing Discovery ChannelShark Weeksplash pageYouTube
“Super 8” Theater Standee Plays Trailer Inside May 10, 2011Briefly: Peter at /Film discovered a really cool theater standee for Super 8 that actually plays the trailer when you look inside the “8” on the side. See his video showing it in action here. Pretty nifty, though I’m not sure how many people walking by would even notice the… Read More
Viral Video for Toy Story 3 Discovered April 26, 2010April 26, 2010It looks like the guys behind Toy Story 3 aren’t happy just riding the franchise’s existing popularity to the bank. Pixar has been doing some interesting marketing for the film, and that looks to be continuing with a viral video that shows a 1983 commercial for the “Lots-o’-Huggin’ Bear”, which… Read More
Super 8 Viral Updates: Minker’s Blog Hacked, New Chat, And Map Of The Little A’Le’Inn March 27, 2011March 27, 2011So far we’ve seen the viral campaign for Super 8 split into two narratives. There’s the Rocket Poppeteers storyline and then there’s the tale of Josh Minker and a mystery man (dubbed Mysterio by ARGers) who have to work together to figure out the secrets of Minker’s father. We got… Read More