Help Create “Bear Week”, Because Bears Are Better Than Sharks Dan Koelsch, August 3, 2011 We are treading water in the middle of Shark Week on Discovery Channel, but Kevin Corrigan of College Humor thinks a different animal deserves their own week as well (if not instead). In fact, he’s putting a petition together to make it happen. Learn more after the break. Corrigan wrote an article for the humor site titled “10 Reasons Why Bear Week Would Be Better Than Shark Week”, and he makes some compelling points. Read the article for yourself, and if you agree, check out his petition to make Bear Week happen. His goal is to get 7,500 signatures, and he’s 3/4 of the way there. After one week, Corrigan “will forward this petition, along with the article, to the Discovery Channel in hopes that they will create Bear Week.”Let us know in the comments below what animal you think should get its own week! Viral Marketing Viral News Discovery ChannelPetitionShark Week
Apollo 18: Internal NASA Memos Hint at Problems On Lunar Surface August 29, 2011Dimension Films’ Apollo 18 is a found footage sci-fi thriller about a secret mission to the moon back in December of 1974 that went horribly wrong. For the viral campaign, the film’s official website has a subpage that updates periodically with several documents from before, after, and during the mission…. Read More
Super 8 Viral Update: “They got to him” April 24, 2011When we last left the Super 8 viral campaign, we knew that fish enthusiast Josh Minker’s dad worked on a secret government research project involving something extraterrestrial, and that the man Josh has been communicating with lately (dubbed “Mysterio” by ARG players) was a coworker who is trying to help… Read More
How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More