Apollo 18: Viral Campaign Starts Back Up, New Poster and TV Spot Revealed Dan Koelsch, August 6, 2011 Unfortunately, the biggest thing Dimension Films’ Apollo 18 may be known for is it’s constantly changing release date, but there was a time when its viral campaign ruled the newsfeed. After taking a hiatus since March, the campaign is back in full force. See the latest updates after the break. The campaign has centered around the official website subpage called Cerberus Station 9, where a series of documents have progressively been revealed. There have been different passwords in the past, but as of now, you can use the password “surveillance” to open all the documents. When we last left off, the mission had already occurred, and the voice recorder was supposed to be sent to get analyzed. The latest two documents, titled “lmovt_pg0” and “lmovt_pg2-51” are the cover page and page 2 of the 51 page voice recorder transcript. Page 2 shows that the astronauts heard something outside their lunar module. Check out both images below.We also got a new poster and TV spot with these latest developments, both of which you can see below.Apollo 18 is a found footage sci fi thriller from director Gonzalo López-Gallego and screenwriter Brian Miller, about a secret Apollo moon mission in which a vicious alien is discovered. The film opens in theaters on September 2nd in the US. Follow the film on Facebook, Twitter, and YouTube. Follow our coverage of the viral campaign on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18
Check it out: G.I.Joe Viral Campaign July 21, 2009July 21, 2009G.I.Joe, which releases August 7th, has ‘gone viral’. First, is the G.I.Joe: Make the Grade Quiz. It gives insight on some of the weapons that have been developed over the years, like exploding dogs. Take a look: Second, and probably to many more interesting, is this video of one of… Read More
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
Disneyland’s ElecTRONica Starts Tonight, Video and Pictures Available October 8, 2010January 20, 2012Last month we told you how Disney was looking to promote and capitalize on the buzz for Tron Legacy by creating “ElecTRONica” in Disneyland’s California Adventure. Essentially turning the Hollywood backlot into a Tron party, the event started to tonight and we have more details, including video and photos, after… Read More
Apollo 18 is sure to thrill with its intense sci-fi storyline that mimics the “real life” mission. http://bit.ly/mZiZt2
I’d like to know what the Russian language faux-Soviet document says. I can’t read Russian, so cccp_n1.jpg is inaccessible to me
CCCP document translated by a pastebin posting from a friend:Secretary General of the ‘expressed his contentment is not the lack of progress in achieving your targets for eapusku spaceflight. RCF-1 request for additional funding was rejected. released resources 11a52 will be more than enough to produce the desired and immediate results. It is essential that the test eapusk Leninsk held on schedule. Since NC-NC-33rd and 43rd are not available, HBC Kuznetsova to deliver an additional 75 NC-15, 23 NK-15 and 15 NC-21 as requested. we are not allowed to dolzhny great achievements nashevo friend Sergei Korolyov – a hero of labor-sotsialisticheskovo been surpassed by any other foreign power.