Apollo 18: Viral Campaign Starts Back Up, New Poster and TV Spot Revealed Dan Koelsch, August 6, 2011 Unfortunately, the biggest thing Dimension Films’ Apollo 18 may be known for is it’s constantly changing release date, but there was a time when its viral campaign ruled the newsfeed. After taking a hiatus since March, the campaign is back in full force. See the latest updates after the break. The campaign has centered around the official website subpage called Cerberus Station 9, where a series of documents have progressively been revealed. There have been different passwords in the past, but as of now, you can use the password “surveillance” to open all the documents. When we last left off, the mission had already occurred, and the voice recorder was supposed to be sent to get analyzed. The latest two documents, titled “lmovt_pg0” and “lmovt_pg2-51” are the cover page and page 2 of the 51 page voice recorder transcript. Page 2 shows that the astronauts heard something outside their lunar module. Check out both images below.We also got a new poster and TV spot with these latest developments, both of which you can see below.Apollo 18 is a found footage sci fi thriller from director Gonzalo López-Gallego and screenwriter Brian Miller, about a secret Apollo moon mission in which a vicious alien is discovered. The film opens in theaters on September 2nd in the US. Follow the film on Facebook, Twitter, and YouTube. Follow our coverage of the viral campaign on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More
“Dawn of the Planet of the Apes” Website Opens Up Two Worlds January 26, 2014January 26, 2014A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more. Read More
Featured App: George R. R. Martin’s A World of Ice and Fire December 5, 2012December 5, 2012There are a lot of characters in George R.R. Martin’s A Song of Ice and Fire books and it can be challenging trying to keep track of them all. This is also true for the HBO adaptation of the books, A Game of Thrones. There are a lot of online… Read More
Apollo 18 is sure to thrill with its intense sci-fi storyline that mimics the “real life” mission. http://bit.ly/mZiZt2
I’d like to know what the Russian language faux-Soviet document says. I can’t read Russian, so cccp_n1.jpg is inaccessible to me
CCCP document translated by a pastebin posting from a friend:Secretary General of the ‘expressed his contentment is not the lack of progress in achieving your targets for eapusku spaceflight. RCF-1 request for additional funding was rejected. released resources 11a52 will be more than enough to produce the desired and immediate results. It is essential that the test eapusk Leninsk held on schedule. Since NC-NC-33rd and 43rd are not available, HBC Kuznetsova to deliver an additional 75 NC-15, 23 NK-15 and 15 NC-21 as requested. we are not allowed to dolzhny great achievements nashevo friend Sergei Korolyov – a hero of labor-sotsialisticheskovo been surpassed by any other foreign power.