Apollo 18: New Documents Revealed Dan Koelsch, August 21, 2011 Two weeks ago the Apollo 18 viral campaign started back up, and now we have three new documents that seem to be innocuous, but since one looks to be in Russian, we can’t be sure. Check out the updates for the lunar thriller after the break. Apollo 18 is a found footage Sci-Fi horror film about a secret mission to the moon where we find a deadly alien. The documents on the Cerberus Station 9 viral page give a timeline and basic outline of the mission, and we’ve already seen documents from after the mission was complete. Now three more documents have shown up (unlocked with password “Surveillance”), but they don’t seem to tell us much. Two are just checklists, with one being for the “Liberty” lunar module itself. We also have a document in Russian, so maybe there are some clues hidden in there. A commenter on our last post gave the following translation.Secretary General of the ‘expressed his contentment is not the lack of progress in achieving your targets for eapusku spaceflight. RCF-1 request for additional funding was rejected. released resources 11a52 will be more than enough to produce the desired and immediate results. It is essential that the test eapusk Leninsk held on schedule. Since NC-NC-33rd and 43rd are not available, HBC Kuznetsova to deliver an additional 75 NC-15, 23 NK-15 and 15 NC-21 as requested. we are not allowed to dolzhny great achievements nashevo friend Sergei Korolyov – a hero of labor-sotsialisticheskovo been surpassed by any other foreign power.Let us know if you have a better translation or can find a clue in there somewhere. Take a look at the documents below. Apollo 18 opens in theaters on September 2nd. ARGs & Campaigns Viral Marketing Apollo 18Cerberus Station 9
2012: Viral Commercial Brings Mainstream Attention August 26, 2009September 9, 2009I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few… Read More
TRON: Legacy Behind the Scenes Footage and Online Games November 22, 2010November 25, 2010A few updates came across this weekend for TRON: Legacy. First, a 15 minute B-Roll from Collider (set to Daft Punk music, no less), and second, some online games have been added to TronGames.com (which is hosted by Disney). See it all after the break. Read More
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More