“The Hunger Games” Viral Knows Who You Are Michael Lee, August 29, 2011August 30, 2011 Maybe Lionsgate didn’t give it some thought at first, but when we wrote an article about a possible viral site for The Hunger Games, the studio called to inform us that they weren’t marketing such a site nor were they affiliated with it. Naturally we edited it to inform you that there wasn’t a viral for the film adaptation, but given that the teaser trailer was just released, the studio has debuted their own viral site for the flim. Don’t worry this one is for real.Comingsoon.net was the first to find out about the new viral site for The Hunger Games. When you enter TheCaptiol.pn, you see a very blurred image that shifts in random places. Below is a connection that will allow you to identify yourself via twitter, so hopefully there will be a connection for Facebook users. After authentication, you get a small pop-up that allows you to tweet The Capitol knows who I am. Identify yourself immediately: http://thecapitol.pn #whatsmydistrictThis viral seems to play off the same sort of marketing and strategy that The Dark Knight Rises used. Although there won’t be any images of twitter users, the bigger picture itself could slow down and piece itself together to reveal the final image. Again this is just a thought.Below is the image that I first saw. If you think you know what it is, post it as a comment below. News Viral Marketing Viral News LionsgateThe Hunger Games
Detroit Won’t Erect Robocop Statue February 8, 2011Briefly: In what may be the saddest news of the young year, Mayor Dave Bing of Detroit responded to a Twitter comment asking why there isn’t a Robocop statue in Detroit like there is of Rocky in Philadelphia. Bing says there are no plans to erect such a statue, which… Read More
“The Hunger Games: Mockingjay Part I” Trailer To Debut At Comic-Con On A Galaxy S Tablet And Best Buy Stores July 18, 2014Okay, so Lionsgate may not be promoting The Hunger Games: Mockingjay Part 1 or Insurgent in Hall H at the San Diego Comic-Con this year. Yes it is disappointing to fans, especially since the former debuts in November, while the latter debuts early next year. While we have yet to… Read More
Marvel’s “The Avengers” Makes Advertising Push With New Poster and Trailer February 29, 2012February 29, 2012What might be this summer’s biggest blockbuster, Marvel’s The Avengers, opens in just over 2 months, but the marketing push has been limited considering it’s scope (and budget). Now, we finally have a non-teaser theatrical poster (released yesterday) and a trailer (released this morning) that shows off a lot more… Read More
I can’t wait for the Hunger Games. I have watched the movie teaser trailer that I have on my website ( http://movietease.blogspot.com/2011/08/hunger-games-official-movie-trailer.html ) quite a few times already. Something familiar about it but looks unique in it’s own right.