“The Hunger Games” Viral Knows Who You Are Michael Lee, August 29, 2011August 30, 2011 Maybe Lionsgate didn’t give it some thought at first, but when we wrote an article about a possible viral site for The Hunger Games, the studio called to inform us that they weren’t marketing such a site nor were they affiliated with it. Naturally we edited it to inform you that there wasn’t a viral for the film adaptation, but given that the teaser trailer was just released, the studio has debuted their own viral site for the flim. Don’t worry this one is for real.Comingsoon.net was the first to find out about the new viral site for The Hunger Games. When you enter TheCaptiol.pn, you see a very blurred image that shifts in random places. Below is a connection that will allow you to identify yourself via twitter, so hopefully there will be a connection for Facebook users. After authentication, you get a small pop-up that allows you to tweet The Capitol knows who I am. Identify yourself immediately: http://thecapitol.pn #whatsmydistrictThis viral seems to play off the same sort of marketing and strategy that The Dark Knight Rises used. Although there won’t be any images of twitter users, the bigger picture itself could slow down and piece itself together to reveal the final image. Again this is just a thought.Below is the image that I first saw. If you think you know what it is, post it as a comment below. News Viral Marketing Viral News LionsgateThe Hunger Games
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I can’t wait for the Hunger Games. I have watched the movie teaser trailer that I have on my website ( http://movietease.blogspot.com/2011/08/hunger-games-official-movie-trailer.html ) quite a few times already. Something familiar about it but looks unique in it’s own right.