Did A ‘Contagion’ Viral Quit Before It Started? Scott Caldwell, August 31, 2011August 31, 2011 Over at Bloody-Disgusting, they have posted a large group of hi-def photos for the upcoming “viral” flick, Contagion. Of particular note, one of said pictures has what very well could have been a viral campaign in the making, but with the film coming out next week, why did we see nothing? Take a look to see what I mean. With Contagion in theaters next week (September 9th), and with a film about a virus just screaming viral, why not launch it? Take a look at the flyer Jude Law is placing in the windshield and you will see.As you can see from the image, there is a website to reach out to known as “truth-serum-now.com” yet when you go to the site, there is absolutely nothing but site recommendations. Warner Brothers even owns the site’s domain, and yet nothing? Maybe something will show in the next day or two, or maybe it was trashed from the start? So why nothing? At this point and with an incredible lack of marketing, who knows. Contagion follows the rapid progress of a lethal airborne virus that kills within days. As the fast-moving epidemic grows, the worldwide medical community races to find a cure and control the panic that spreads faster than the virus itself. At the same time, ordinary people struggle to survive in a society coming apart.Thoughts on the unclaimed viral? Let us know below! News Viral Marketing Viral News ContagionDefaulttruth serum nowViral Site
Get Ready to Be “Green with Envy” May 23, 2011Over the weekend, audiences who saw Pirates of the Caribbean: On Stranger Tides were shown a trailer for a film called Green with Envy starring Amy Adams and Jason Segel as a young couple who take a romantic trip to Hollywood for their anniversary. But all is not what it… Read More
FOX’s “Alcatraz” Viral Turns Into Sweepstakes February 1, 2012On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Read More
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More