Did A ‘Contagion’ Viral Quit Before It Started? Scott Caldwell, August 31, 2011August 31, 2011 Over at Bloody-Disgusting, they have posted a large group of hi-def photos for the upcoming “viral” flick, Contagion. Of particular note, one of said pictures has what very well could have been a viral campaign in the making, but with the film coming out next week, why did we see nothing? Take a look to see what I mean. With Contagion in theaters next week (September 9th), and with a film about a virus just screaming viral, why not launch it? Take a look at the flyer Jude Law is placing in the windshield and you will see.As you can see from the image, there is a website to reach out to known as “truth-serum-now.com” yet when you go to the site, there is absolutely nothing but site recommendations. Warner Brothers even owns the site’s domain, and yet nothing? Maybe something will show in the next day or two, or maybe it was trashed from the start? So why nothing? At this point and with an incredible lack of marketing, who knows. Contagion follows the rapid progress of a lethal airborne virus that kills within days. As the fast-moving epidemic grows, the worldwide medical community races to find a cure and control the panic that spreads faster than the virus itself. At the same time, ordinary people struggle to survive in a society coming apart.Thoughts on the unclaimed viral? Let us know below! News Viral Marketing Viral News ContagionDefaulttruth serum nowViral Site
You’re Needed For “Mission Icefly”! June 18, 2011July 1, 2011As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum,… Read More
“Orange Is The New Black” Food Truck Event Threw Pies At The People Of New York June 16, 2014June 16, 2014There are times where I wished marketing gags in New York could find their way here on the west coast. The Archer Debonair Mobile was one of them. Not only are these advertisements a great way to push said product, but you get some free swag out of it. So… Read More
Receive a Call From the Takers August 20, 2010Briefly: Sony Pictures has tried a few viral marketing attempts to gain interest in the upcoming heist film Takers, starring Chris Brown, rapper T.I., and an ensemble cast. Their latest gimmick is to let you get a call from one of the “Takers” on opening day, August 27th. Sign up… Read More