Did A ‘Contagion’ Viral Quit Before It Started? Scott Caldwell, August 31, 2011August 31, 2011 Over at Bloody-Disgusting, they have posted a large group of hi-def photos for the upcoming “viral” flick, Contagion. Of particular note, one of said pictures has what very well could have been a viral campaign in the making, but with the film coming out next week, why did we see nothing? Take a look to see what I mean. With Contagion in theaters next week (September 9th), and with a film about a virus just screaming viral, why not launch it? Take a look at the flyer Jude Law is placing in the windshield and you will see.As you can see from the image, there is a website to reach out to known as “truth-serum-now.com” yet when you go to the site, there is absolutely nothing but site recommendations. Warner Brothers even owns the site’s domain, and yet nothing? Maybe something will show in the next day or two, or maybe it was trashed from the start? So why nothing? At this point and with an incredible lack of marketing, who knows. Contagion follows the rapid progress of a lethal airborne virus that kills within days. As the fast-moving epidemic grows, the worldwide medical community races to find a cure and control the panic that spreads faster than the virus itself. At the same time, ordinary people struggle to survive in a society coming apart.Thoughts on the unclaimed viral? Let us know below! News Viral Marketing Viral News ContagionDefaulttruth serum nowViral Site
The Buzz: Justice League, Star Trek, X-Men, and More! November 30, 2012December 2, 2012The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in more-or-less chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here in The Buzz. Read More
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More