Did A ‘Contagion’ Viral Quit Before It Started? Scott Caldwell, August 31, 2011August 31, 2011 Over at Bloody-Disgusting, they have posted a large group of hi-def photos for the upcoming “viral” flick, Contagion. Of particular note, one of said pictures has what very well could have been a viral campaign in the making, but with the film coming out next week, why did we see nothing? Take a look to see what I mean. With Contagion in theaters next week (September 9th), and with a film about a virus just screaming viral, why not launch it? Take a look at the flyer Jude Law is placing in the windshield and you will see.As you can see from the image, there is a website to reach out to known as “truth-serum-now.com” yet when you go to the site, there is absolutely nothing but site recommendations. Warner Brothers even owns the site’s domain, and yet nothing? Maybe something will show in the next day or two, or maybe it was trashed from the start? So why nothing? At this point and with an incredible lack of marketing, who knows. Contagion follows the rapid progress of a lethal airborne virus that kills within days. As the fast-moving epidemic grows, the worldwide medical community races to find a cure and control the panic that spreads faster than the virus itself. At the same time, ordinary people struggle to survive in a society coming apart.Thoughts on the unclaimed viral? Let us know below! News Viral Marketing Viral News ContagionDefaulttruth serum nowViral Site
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How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More
Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying January 12, 2010NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan… Read More