12 Days of Viral – DAY SIX Scott Caldwell, December 18, 2009December 17, 2009 On the sixth day of viral, my movie gave to me….. Password protection. This, by far, may be one of the most exciting parts of a viral. Once you see that screen where you have to enter a password, people go nuts trying everything from 1234 to the zip code of the city the viral takes place in. Looking everywhere you possibly can to find that code, which never turns out to be simple. Who would have thought to use “jllovesth” as a password. And to that person, we thank you! You can look at one like Cloverfield and think “how nice, why didn’t I think of that?”. Then, you can take the complete opposite, and look at the film Terminator Salvation and the site of Skynet Research. There password was far from plain and simple. In fact, it was “supercalifragilisticexpialidocious“. Well, maybe not that, but it was extremely close. I can honestly say though, other than the Terminator password (that was posted on our forum!), I wish I knew how these were found. I remember when Cloverfield’s was posted back in our early stage of 1-18-08news.com (yeah, that was us – long story*). I was wondering how it came about. And, maybe I will continue that questioning. The viral site of Aerospace Robotics Corp had a password. It wasn’t a guess. Somehow these are handed to us, and maybe we don’t even know it.Or, maybe we have such a dedicated group of viral followers, of all levels, and with enough time, the password will be found. Yeah, I like that one better. With that said, we’re coming for you DPChemicals. We’ll see you soon. *Join the forum to learn more! Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Viral Marketing 2012CloverfieldTerminator SalvationThe Crazies
‘Amazing Spider-Man 2’ Tumblr Blog Interviews Spencer Smythe December 4, 2013Much of The Amazing Spider-Man 2‘s tumblr blog has been focused on reporting on OsCorp’s progress on technological advancements or criminal activity. Now a new post changes its direction a bit by posting an exclusive interview between The Daily Bugle and Spencer Smythe. For those that don’t know, Spencer Smythe… Read More
Cool Motion Poster for The Other Guys March 26, 2010August 26, 2010Adam McKay’s (Anchorman, Talladega Nights) The Other Guys opens in August, but very little from the movie has been seen, despite its big name actors. Mark Wahlberg and Will Ferrell star as two mismatched New York City detectives who seize an opportunity to step up like the city’s top cops… Read More
They’re Here: Believers Take The Street October 1, 2010Believers in 10/10/10 are hitting the streets of England as there are only 8 days left until the countdown ends for They’re Here. Quite a nice viral campaign, as the mystery of the simple signs has got to draw attention. You can see all the photos of these “believers” here,… Read More