See “Abduction” Along With a Live Stream of the Hollywood Premiere Caleb Hamilton, September 12, 2011 Lionsgate has teamed up with theater chains across 20 states to offer you a VIP fan experience: see a live stream of the red carpet premiere of Abduction in Hollywood followed by an advance screening of the movie! Plus you’ll receive some cool swag. Check out the details after the jump. This event will take place this Thursday, September 15th at 6 PM PST/9 PM EST. 19 of the 20 cities were announced followed by a voting phase to choose the final city on the film’s Facebook page. Last Monday the final city, Tampa, FL was chosen and will host a screening along with:Atlanta, GABoston, MAChicago, ILDallas, TXDenver, CODetroit, MIHouston, TXLas Vegas, NVMiami, FLNew York, NYOrlando, FLPhiladelphia, PAPhoenix, AZPittsburg, PASacramento, CASan Diego, CASan Francisco, CASeattle, WAFredericksburg, VATickets for the VIP Fan Premieres go on sale today at 10am PST / 1 pm EST through the VIP Fan Premiere Facebook page. The cost for the event is $30, and includes a ticket to the streaming of the premiere followed by the screening of Abduction, plus a VIP Fan Pack including a Limited Edition VIP Locker Poster, Limited Edition VIP Lanyard, an Abduction t-shirt and an Abduction iPhone skin.Abduction is in theaters September 23rd! Social Networks Viral Marketing AbductionAdvance ScreeningFacebookLionsgate
Check Out Mike Relm’s Iron Man 2 TV Spot April 30, 2010April 30, 2010Earlier in the week, we mentioned how Jon Favreau saw DJ Mike Relm’s remix of the Iron Man 2 trailer and had brought it to Paramount’s attention. Relm ended up being tapped to make a TV Spot version of his remix, which includes a few milliseconds of new footage. Check… Read More
Disney and YouTube Partner to Produce Original Web Series November 8, 2011November 8, 2011The Walt Disney Company and YouTube recently inked a multi-million dollar deal that seems to play on both company’s weaknesses. Disney is having trouble attracting young people looking for video content to their website, whereas YouTube is not “kid-friendly” in the eyes of some parents. Will this new deal work… Read More
Let Me In’s “Bloody” Viral Marketing July 14, 2010July 16, 2010To me, one of the best forms of viral marketing is that physical piece that gives the recipient a special feeling. Sometimes it’s a cell phone or a flash drive with confidential info. Perhaps it’s a wallet or a birthday cake. And sometimes, it’s a funnel…. with dried up blood… Read More