Train Railings Turn To Lightsabers in Japan Dan Koelsch, September 26, 2011 To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after the break and let us know what you think of this stunt! Viral Marketing JapanStar Wars
Chuck Update: iPhone App and New Promo January 6, 2010November 9, 2010NBC’s hit show Chuck returns for its 3rd season on Sunday, and the network has a made some big promotional attempts to get you to watch. First of all, the Chuck YouTube contest we reported on last month is apparently still going on, so be sure to check that out…. Read More
“Jackass” Guys Spoof “Inception” For Critics’ Choice Movie Awards January 13, 2011Johnny Knoxville and the rest of the Jackass gang are making parody videos for all the Best Picture nominees at this year’s Critics’ Choice Movie Awards, which airs tomorrow night on VH1. First up is their spoof of Inception, which I have to say falls flat for me. Let us… Read More
Viral Video: Mad Men Promo in Kinetic Typography June 8, 2010Kinetic typography is simply the animation of text. By itself it doesn’t sound that interesting, but when you combine it popular movies and television, you can make gold. Just see the famous Pulp Fiction example. Avoid Ego Media tries to replicate that success using a clip from AMC’s Mad Men…. Read More