Train Railings Turn To Lightsabers in Japan Dan Koelsch, September 26, 2011 To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after the break and let us know what you think of this stunt! Viral Marketing JapanStar Wars
“Dumb And Dumber To” Poke Fun At “Lucy” Poster August 15, 2014August 15, 2014The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a… Read More
Men in Black III: Follow Bugeyes On New Website April 22, 2012Are you one of the few people still following the Men in Black III viral campaign? If you are a bit confused by “The Men in Black Suits Are Real” Experience, then you’re in luck. Columbia Pictures has created a website that provides a flowchart to get you up to… Read More
Zombieland goes Viral-ish August 10, 2009June 6, 2010Sony has released a video on YouTube for Zombieland, in which Woody Harrelson and Jesse Eisenberg (in character) give Zombieland Rule #15: Bowling Balls. Watch it below: Apparently there are 47 tips in all, so maybe we’ll see all 47? That would seem way excessive, so I’m guessing Sony will… Read More