To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after the break and let us know what you think of this stunt!
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[…] mossa di marketing in Giappone per l’uscita del cofanetto di Star Wars. Su Movieviral potete vedere i vagoni della metropolitana attrezzati per le battaglie con le spade […]
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