Train Railings Turn To Lightsabers in Japan Dan Koelsch, September 26, 2011 To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after the break and let us know what you think of this stunt! Viral Marketing JapanStar Wars
Tron Legacy at Comic-Con: Viral Update and Video of Panel, Press Conference, and Flynn’s Arcade July 23, 2010October 18, 2011Wow, yesterday really was Comic-TRON here in San Diego, and I’ve got the video to prove it. After a great Disney panel that featured 90% Tron Legacy, the scavenger hunt began to get access to Flynn’s Arcade. I was fortunate enough to get in, and it was amazing. The fun… Read More
Potential Viral: Buried Starring Ryan Reynolds January 24, 2010January 24, 2010Update: Lionsgate has won the bidding war to distribute the film domestically. In June 2009, /Film reported that Ryan Reynolds (Waiting, Smoking Aces) was going to participate in an small independent thriller called Buried, a movie about a civilian contractor who is abducted in Iraq and wakes up buried alive… Read More
“This Man” Dream Viral to Become Feature Film May 6, 2010If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories,… Read More