Train Railings Turn To Lightsabers in Japan Dan Koelsch, September 26, 2011 To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after the break and let us know what you think of this stunt! Viral Marketing JapanStar Wars
Become a Test Subject For the Human Preservation Project May 24, 2011June 1, 2011A MovieViral reader who goes by Jonny Quest has clued us in to a pretty interesting alternate reality game website. The site is TestSubjectsNeeded.com, and is part of what these people are calling the Human Preservation Project. What is it for, and was it found? Get the details after the… Read More
Battle: Los Angeles – Classic Sony Viral At Comic-Con July 21, 2010January 19, 2011Once you create a website, that is obviously far from the title of the film, you enter this wonderful world of viral marketing. And then, there is Sony. They seem to go their own route. The route of luring you into this amazing feeling of finding something above and beyond… Read More
Nicorette Ad Re-Enacts Classic Movie Scenes April 9, 2010April 9, 2010Nicorette has a new commercial where they recreate famous movie scenes that include cigarettes. Only they replace the cigarettes with their Inhalator, which is meant to give nicotine to smokers in a way they are familiar with. Does it work in making it look cool? Watch after the break and… Read More