Month: September 2011

Trailers Weekly: “The Big Year”, “Tinker, Tailor, Soldier, Spy”, “The Human Centipede 2: Full Sequence”, “Extraterrestrial”, and “The Raid”

September 10, 2011 By Michael Lee

Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this edition of Trailers Weekly. With…

Filed Under: Features, Trailers Weekly Tagged With: Extraterrestrial, The Big Year, The Human Centipede 2: Full Sequence, The Raid, Tinker Tailor Soldier Spy

Exclusive Interview With StoryWorld Conference Chair Alison Norrington (Part 1)

September 10, 2011 By Dan Koelsch

The StoryWorld Conference + Expo is the first major gathering of content creators, platform providers, and entertainment industry leaders dedicated to exploring new business models and working together across media boundaries. The event, looking to become the first and primary transmedia conference, takes place in San Francisco from October 31st to November 2nd, and we…

Filed Under: Interviews Tagged With: StoryWorld

Warner Bros. Grows Bacteria Billboard For “Contagion”

September 9, 2011 By Dan Koelsch

Usually when we talk about “viral”, we don’t mean it in the literal sense. This time the multiple meanings for the word collide for the action-thriller Contagion, which is about the rapid spread of a deadly disease. Warner Bros. recently built and displayed a special Billboard in Toronto, Canada that actually grew bacteria and mold…

Filed Under: Viral Marketing Tagged With: Contagion, Warner Bros

Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights

September 9, 2011 By Dan Koelsch

Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the note warned, the primary viral…

Filed Under: ARGs & Campaigns, Viral Marketing, Viral Videos Tagged With: Real Steel, WRB

HBO Brings the 1920’s Back with “Boardwalk Empire” Themed Train

September 9, 2011 By Alex Gerage

I have not seen Boardwalk Empire, but I know many who have, and they all contend that it was one of the best shows on television last year. Such widespread praise has generated some substantial hype for the show’s second season, which is scheduled to premiere September 25th on HBO. Riding that wave of enthusiasm,…

Filed Under: Viral Marketing Tagged With: Boardwalk Empire, HBO