“The Hunger Games” Viral Adds District Seals Michael Lee, October 4, 2011October 6, 2011 The Hunger Games viral hasn’t seen too much activity since its launch a few months ago. But now TheCapitol.pn site has been making a few updates. When you enter the site and scroll over to the right, you will notice district numbers on the official calendar. These posts tell you that a brand new district seal has arrived on their facebook page. That’s right, each district has their own fan page and each of them encourages Facebook users to “Like Your District Immediately.” So far districts 12, 8, 7, 9, and 2 have been posted. Hit the jump to see the new seals. The Hunger Games takes place in a dystopian society formally known as the United States now called Panem. The new society has been broken up into 12 districts with each district producing a specific good. ARGs & Campaigns Viral Marketing Viral News LionsgateThe Hunger Games
Marmaduke Movie Website Has Games To Play May 26, 2010I’ll be the first person to say that the Marmaduke movie looks terrible. The comedy, based on a popular newspaper comic, is basically about a dog who gets into trouble. It worked great for the comic strip, but based on the trailer, it hasn’t translated to film, most likely due… Read More
ABC’s Castle Incorporates ARG Into Season Finale May 23, 2010May 24, 2010While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle… Read More
Mark of the Spider-Man: Peter Parker’s Backpack Found and More April 25, 2012The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. Read More