“In Time” Twitter Contest: Win Tickets to the World Premiere Michael Lee, October 19, 2011October 19, 2011 Briefly: Andrew Niccol’s In Time, starring Justin Timberlake and Amanda Seyfried, is a week away from hitting theaters and in anticipation of its release you can win tickets to its premiere in LA tomorrow simply by tweeting. All you have to do is log onto twitter and #intimepremiere to see a virtual map with the location of the ticket giveaways. Five people located in the Los Angeles area are secretly handing out pairs of tickets to the event. As the amount of tweets increase,the closer you’ll be to discovering the secret giveaway locations… until time runs out. . .The more you tweet the more the virtual map zooms in on the locations of the five people who are handing out these tickets. Be one of the first on the scene and say the passphrase “Every second counts” to claim your tickets to the LA premiere on Thursday, October 20th.Visit www.intimemovie.com to begin the race! Contests Viral Marketing Amanda SeyfriedAndrew NiccolIn TimeJustin Timberlake
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More
Heroes: The Carnival Comes To Town September 27, 2009The third episode of Heroes season 4 starts tomorrow night and with it comes a new ARG. NBC and Sprint have teamed up to give you a true interactive experience during tomorrow night’s show, as well a new website centered around the Sullivan Brothers carnival. The new website has been… Read More
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In June 16, 2014June 16, 2014Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age… Read More