“In Time” Twitter Contest: Win Tickets to the World Premiere Michael Lee, October 19, 2011October 19, 2011 Briefly: Andrew Niccol’s In Time, starring Justin Timberlake and Amanda Seyfried, is a week away from hitting theaters and in anticipation of its release you can win tickets to its premiere in LA tomorrow simply by tweeting. All you have to do is log onto twitter and #intimepremiere to see a virtual map with the location of the ticket giveaways. Five people located in the Los Angeles area are secretly handing out pairs of tickets to the event. As the amount of tweets increase,the closer you’ll be to discovering the secret giveaway locations… until time runs out. . .The more you tweet the more the virtual map zooms in on the locations of the five people who are handing out these tickets. Be one of the first on the scene and say the passphrase “Every second counts” to claim your tickets to the LA premiere on Thursday, October 20th.Visit www.intimemovie.com to begin the race! Contests Viral Marketing Amanda SeyfriedAndrew NiccolIn TimeJustin Timberlake
‘Gone Girl’ Marketing Makes Final Push With “River Of Secrets” October 2, 2014Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the… Read More
JK Rowling Announces A Harry Potter “Unique Online Reading Experience” June 23, 2011The time is finally here. JK Rowling has announced what her Pottermore project is, and it may not be what you expect. She describes it as a “unique online reading experience” that presents the same story of Harry Potter, but with a twist. Watch the announcement after the break. Read More
Featured App: A Viral Campaign Contained in “Star Trek Into Darkness” App February 3, 2013February 2, 2013Paramount Digital Entertainment released its Star Trek Into Darkness mobile app this week on the Apple App Store and Google Play Store. Using new technology created by Qualcomm Labs, Inc., users will be able to unlock content from the film by participating in scavenger hunts and other real-world missions which… Read More