“The Girl with the Dragon Tattoo” Viral Has Fans Hunting Flowers Michael Lee, October 24, 2011October 24, 2011 What I love about movie virals are the scavenger hunts, the fan interaction, and most of all the way it draws you into the world of the movie. The Dark Knight, Limitless, and Tron Legacy have all done that, and now the people behind The Girl with the Dragon Tattoo are working on a little viral of their own. Hit the jump to see how you can be a part of The Millennium trilogy. Slashfilm was the very first to report on this new viral from The Girl with the Dragon Tattoo. Clues from the hidden message in the crash clip lead to a marker that was meant for a pick up in San Diego. However no one ever made the pick up, and a new pick up was launched in Los Angeles where a Slashfilm reader located the mysterious item. In the package was a framed flower, a real replica from the film (see in the trailer), that’s one of the pieces of art that Vanger receives every year.How exactly did this reader find this priceless piece of work? Its rather simple. We reported earlier that there was a mysterious grid like site relating to The Girl with the Dragon Tattoo called whatishiddeninthesnow. In the smaller boxes are images that have yet to be filled. Apparently they are images of the framed flower. Clicking on the image will lead you to the exact coordinates to where you can find the piece and in it are a couple of extra nifty items like a signed message from David Fincher congratulating you on your extraordinary find. Below are the images of what the reader found.Why are these flowers so important. Well Mr. Vanger has been receiving pieces of art from her missing niece, Harriet, on his birthday for every year, but has strangely kept receiving them after his disappearance 40 years ago. As you can see in the photo above, that is why the pieces are marked #2 of 40, and presumably #1 must’ve been the one in San Diego. So its safe to say that there are 40 flowers spread either across the country or all around the world. My guess its the latter. Obviously they are just more than a flower, they are a piece of the movie that comes with a David Fincher congratulatory message. That is signed by him of course, as if that is not enough of an incentive for you to go out there and find it. We will keep you up to date on any updates for this newest viral and see if we can get our hands on one of these pieces ARGs & Campaigns Viral Marketing Viral News David FincherMouth-Taped-Shut.comThe Girl with the Dragon Tattoowhatishiddeninsnow
Farewell Atlantis is on Facebook and Releases Tomorrow September 30, 2009September 30, 2009Thanks to our fictional friend Soren Ulfert, we now know that Farewell Atlantis, the faux novel written by character Jackson Curtis (John Cusack), has an official Facebook fan page. Right now there are only 78 fans, so be sure to add the page! The page, apparently created at the beginning… Read More
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More
5 Films That Should Go Viral August 26, 2009August 26, 2009Firstly, I would like to introduce myself as one of the new contributing writers brought aboard by Nick, Dan and the rest at MovieViral. With the recent success of the District 9 viral, I’m sure many of you have wondered what new movie will capture our attention next. Although there are… Read More