New Viral Site For Stephen King’s “Bag of Bones” Nick Butler, November 10, 2011 A new viral website for A&E’s upcoming two-part miniseries “Bag of Bones,” which is based the Stephen King bestselling novel, was discovered yesterday – and it looks pretty interesting. Dark Score Stories gives you an interactive way to explore the background of some of the main characters, who narrate several images of themselves in a slideshow. It also gives some insight to Dark Score Lake, which acts as the setting of the story. More after the break. The site was created by Campfire, a marketing agency founded by the creators of The Blair Witch Project. That means there’s definitely more to this site than meets the eye. In fact, some have already started finding hidden messages on the site. If you find anything, and we know there’s quite a few goodies to be found, let us know in the comments below.Bag of Bones, starring Pierce Brosnan, Melissa George, and Jason Priestley is set to air December 11th and 12th on A&E. ARGs & Campaigns Viral Marketing Viral News Bag of BonesCampfireStephen KingViral Site
Viral Marketing Demand To See “Paranormal Activity 2” First and For Free September 20, 2010September 26, 2010Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got… Read More
Featured App: Smash Yourself On Facebook With NBCs “Smash” App January 30, 2012January 30, 2012The new NBC series “Smash” has garnered quite the buzz, earning itself the ‘most exciting new series’ prize by the Critics Choice Television Awards. To keep the promotion train chugging, NBC has released a new Facebook-based app that puts you on the front page of every mans favorite publication: Playbill… Read More
Ridley Scott Talks About Next Stage of Prometheus Viral Campaign in Empire Magazine March 28, 2012Ridley Scott’s Prometheus is featured prominently in the new issue of Empire Magazine, and Scott talks about the film’s viral campaign for a bit. For us waiting to see what’s next, this should wet your whistle a bit. Read what he had to say after the jump. Read More