J.J. Abrams Puts You in the Action With “Action Movie FX” App Dan Koelsch, December 25, 2011December 25, 2011 Have you ever wished that your life was more like an action movie? Well, now you have the chance to take a step closer to that dream with the iTunes app Action Movie FX from Bad Robot Interactive, J.J. Abrams’ company. Take video with your iPhone, iPod Touch, or iPad and the app adds in one of two special effects to liven it up. More details after the jump. The free app was released earlier this week to coincide with the J.J. Abrams-produced Mission: Impossible – Ghost Protocol, and includes two options for special effects: Missile Attack or Car Smash. More effects can be bought as an in-app purchase. The app is pretty cool, and even includes music and lens flare. Watch an example from Mashable below: Viral Marketing iTunes AppJ.J. AbramsMission: Impossible Ghost Protocol
LA Times Video Re-Cap of “TRON: Legacy” Viral February 10, 2011Jay West of the Los Angeles Times’ Hero Complex blog has posted a video summary of the TRON: Legacy viral/ARG campaign. It’s a pretty solid review, so check it out after the break. Read More
Flurry of Marketing Ahead of “Snow White and the Huntsman” Home Release September 3, 2012September 3, 2012Universal’s Snow White and the Huntsman comes out on DVD and Blu-ray on September 11th, and there are a plethora of promotions leading up to the release. Check out the press release after the break for details. Read More
AMC’s Mad Men and Breaking Bad Characters Have Twitters! June 20, 2010June 20, 2010AMC (American Movie Channel) has become a powerhouse of a TV channel with their award winning shows Mad Men and Breaking Bad. Both critically acclaimed and arguably some of the best shows on TV not only now, but in a long time and with their extensive fan bases, it’s no surprise AMC reached… Read More