J.J. Abrams Puts You in the Action With “Action Movie FX” App Dan Koelsch, December 25, 2011December 25, 2011 Have you ever wished that your life was more like an action movie? Well, now you have the chance to take a step closer to that dream with the iTunes app Action Movie FX from Bad Robot Interactive, J.J. Abrams’ company. Take video with your iPhone, iPod Touch, or iPad and the app adds in one of two special effects to liven it up. More details after the jump. The free app was released earlier this week to coincide with the J.J. Abrams-produced Mission: Impossible – Ghost Protocol, and includes two options for special effects: Missile Attack or Car Smash. More effects can be bought as an in-app purchase. The app is pretty cool, and even includes music and lens flare. Watch an example from Mashable below: Viral Marketing iTunes AppJ.J. AbramsMission: Impossible Ghost Protocol
Last Piece of “Let Me In” Viral Plus a Deleted Scene October 5, 2010October 6, 2010The Let Me In viral campaign is done and over with, but I got one more piece in the mail; a certain photobooth photo that is shown in the film. /Film also has an exclusive deleted scene that you can watch over on their site. To see the photo and… Read More
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More