Get Ready to Be “Green with Envy” Caleb Hamilton, May 23, 2011 Over the weekend, audiences who saw Pirates of the Caribbean: On Stranger Tides were shown a trailer for a film called Green with Envy starring Amy Adams and Jason Segel as a young couple who take a romantic trip to Hollywood for their anniversary. But all is not what it…
FOX and NBC Fall Pilots’ Viral Potential Caleb Hamilton, May 23, 2011 Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read…
Trailers Weekly (Rapture Special): “The Adventures of Tintin”, “Green Lantern”, “Transformers” and more Michael Lee, May 21, 2011May 21, 2011 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We have the trailers the exciting trailers for The…
Super 8 ARG: Josh Minker Finds A Strange Device Dan Koelsch, May 21, 2011 In the Super 8 ARG, the Revalistic website has played host to conversations between our main character Josh Minker and Sarah, a friend of Josh that actually works for someone who is after something that belonged to Josh’s father. On the site, Josh reveals that he found an unknown machine,…
Fassbender and McAvoy Answer Fans’ Questions In Latest “X-Perts” Alex Gerage, May 21, 2011 While today’s biggest viral news concerns the awesome first look at Bane in 2012’s The Dark Knight Rises, this summer’s batch of films is hardly shying away from their own marketing efforts. It is hard to believe, but X-Men: First Class is two weeks from release, and their popular X-Perts…