Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Film Blogs Receive Mysterious “Alcatraz” Boxes

Dan Koelsch, January 11, 2012

Producer J.J. Abrams is back in the mystery business with his new show Alcatraz, which is set to debut January 16th on FOX. To promote the upcoming premiere, FOX sent out mysterious boxes full of Alctraz stuff to various film blogs. Get the details after the break.

The dirty metal box included such items as the “Discover Alcatraz” guidebook, a flower, an old-style key with “Alcatraz” stamped on it, a page from a magazine, a newspaper clipping about the closing of Alcatraz, two Alcatraz post cards and mug shots of Alcatraz prisoners (as portrayed by stars of the show). There is also a lot of Ford advertising, so it seems that the car company sponsored this marketing.

You can see all the photos of the box and its contents over at Badass Digest. The only thing of note in this bundle was the magazine page, which has a review of the book “Inmates of Alcatraz”. Letters circled in the review spell out “Legends of Alcatraz”, the URL of which takes you to the Ford subpage of the FOX Alcatraz website. There’s a countdown to the series premiere with the teaser line “Watch the show, then join the adventure here”.

It looks like we’ll have to wait until the premiere to see if this goes anywhere. If you find any clues, let us know in the comments below!

Viral Marketing AlcatrazFordFox

Post navigation

Previous post
Next post

Related Posts

News

Tron Tuesday: New Music Video for Daft Punk’s “Derezzed”

December 7, 2010December 7, 2010

The penultimate Tron Tuesday is upon us and with the release of the Tron: Legacy soundtrack in full swing today Disney has decided that today’s promotion would come in the form of a brand new Daft Punk music video for “Derezzed.” The video is a hybrid of the original Tron…

Read More

“Star Trek Into Darkness” Opens Two Days Early, Tickets Available Through App

February 3, 2013

Earlier today, Caleb gave a review of the new Star Trek Into Darkness mobile app, but little did we know that the best part was yet to come. After the film’s Super Bowl TV spot aired, Paramount announced that the sci-fi sequel will open two days early, on May 15th,…

Read More

Check Out A Funny “Up All Night” Music Video

September 28, 2011

On the new NBC comedy Up All Night, SNL alum Maya Rudolph plays ambitious but vulnerable talk-show host Ava. In the third episode airing tonight, we learn that Ava once had a different career in front of the camera. After the break, check out her music video featuring former SNL…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.