Film Blogs Receive Mysterious “Alcatraz” Boxes Dan Koelsch, January 11, 2012 Producer J.J. Abrams is back in the mystery business with his new show Alcatraz, which is set to debut January 16th on FOX. To promote the upcoming premiere, FOX sent out mysterious boxes full of Alctraz stuff to various film blogs. Get the details after the break. The dirty metal box included such items as the “Discover Alcatraz” guidebook, a flower, an old-style key with “Alcatraz” stamped on it, a page from a magazine, a newspaper clipping about the closing of Alcatraz, two Alcatraz post cards and mug shots of Alcatraz prisoners (as portrayed by stars of the show). There is also a lot of Ford advertising, so it seems that the car company sponsored this marketing.You can see all the photos of the box and its contents over at Badass Digest. The only thing of note in this bundle was the magazine page, which has a review of the book “Inmates of Alcatraz”. Letters circled in the review spell out “Legends of Alcatraz”, the URL of which takes you to the Ford subpage of the FOX Alcatraz website. There’s a countdown to the series premiere with the teaser line “Watch the show, then join the adventure here”.It looks like we’ll have to wait until the premiere to see if this goes anywhere. If you find any clues, let us know in the comments below! Viral Marketing AlcatrazFordFox
The Crazies Viral Gets New Twitter January 6, 2010November 16, 2010A little over a month ago, we told you about a few new updates and sites to the viral campaign of The Crazies. One of those updates being from a company known as Dakon/Pendrill Chemicals. Well, and interesting twist has occurred in the viral world. Read More
Humorous Cheat Sheets for TV Season Finales May 18, 2010May 19, 2010It’s that time of year again when things come to an end. Schools are having finals and graduations, and television shows are having their season and series finales. Fortunately, you can have cheat sheets for the later and not get in trouble. After the break, check out College Humor‘s funny… Read More
Director Starts Independent Viral for “Robot & Frank” on Tumblr August 10, 2012August 10, 2012Here at MovieViral we are usually writing about viral campaigns for big budget films that are run by studios or outsourced to firms like 42 Entertainment. Well, when you make and independent film, your budget is usually very small, so there isn’t a lot of money to market your film… Read More