Cobra Special Forces Are Back for “G.I. Joe: Retaliation” Dan Koelsch, February 5, 2013 G.I. Joe: Retaliation was supposed to open in theaters last June, but it got pushed all the way back to March 29th of this year. Back in April, Paramount had begun the Cobra Special Forces viral campaign, but it got shelved along with the film. With less than two months until the movie’s release, the campaign is back. Get the details after the break. At CobraSpecialForces.com, you can enlist in the terrorist organization via Facebook Connect, download imagery for your social media profiles, and find Cobra events near you. Yahoo! has some cool posters to promote the campaign, which you can see below along with the recruitment video. In the sequel to the 2009 action blockbuster G.I. Joe: Rise of the Cobra, COBRA is able to infiltrate the highest levels of American government when master of disguise Zartan (Arnold Vosloo) replaces the President (Jonathan Pryce). After most of the G.I. Joes are wiped out, it’s up to Roadblock (Dwayne Johnson) and his team to take down the imposter. Written by Rhett Reese and Paul Wernick and directed by John M. Chu, G.I. Joe: Retaliation opens March 29th. ARGs & Campaigns Viral Marketing Cobra Special ForcesG.I. Joe Retaliation
New Character-Inspired Posters Released For New Season of “Arrested Development” April 11, 2013Netflix and show creator Mitchell Hurwitz have been working on these upcoming new episodes for the return of Arrested Development for what seems like an eternity now, but with a scant few weeks left until we get reaquinted with the dysfunctional Bluth and Funke families, the show’s Facebook page has… Read More
Viral Marketing Edward Norton Stars In “FortyEight” Viral Marketing Campaign November 26, 2013November 26, 2013If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show… Read More
Tron Legacy Postcards Reveal Japanese Encom Website, New Game, and Countdown To Comic-Con July 12, 2010October 18, 2011More postcards were sent out this week for the Tron Legacy viral campaign, and it looks those coded strips actually DO mean something. Thanks to the work of Unfiction members, we now have a new website in the campaign, which features another simple (yet difficult!) flash game from our friends… Read More