Cobra Special Forces Are Back for “G.I. Joe: Retaliation” Dan Koelsch, February 5, 2013 G.I. Joe: Retaliation was supposed to open in theaters last June, but it got pushed all the way back to March 29th of this year. Back in April, Paramount had begun the Cobra Special Forces viral campaign, but it got shelved along with the film. With less than two months until the movie’s release, the campaign is back. Get the details after the break. At CobraSpecialForces.com, you can enlist in the terrorist organization via Facebook Connect, download imagery for your social media profiles, and find Cobra events near you. Yahoo! has some cool posters to promote the campaign, which you can see below along with the recruitment video. In the sequel to the 2009 action blockbuster G.I. Joe: Rise of the Cobra, COBRA is able to infiltrate the highest levels of American government when master of disguise Zartan (Arnold Vosloo) replaces the President (Jonathan Pryce). After most of the G.I. Joes are wiped out, it’s up to Roadblock (Dwayne Johnson) and his team to take down the imposter. Written by Rhett Reese and Paul Wernick and directed by John M. Chu, G.I. Joe: Retaliation opens March 29th. ARGs & Campaigns Viral Marketing Cobra Special ForcesG.I. Joe Retaliation
QR Code Pattern Discovery Leads to Tons of “Branded” Content July 2, 2012July 2, 2012Set in a dystopian future where corporate brands have created a disillusioned population, one man’s effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world. This is the official description for the sci-fi thriller Branded looks to unlock the… Read More
“The Hunger Games” Viral Review: Pretty Standard Fun April 6, 2012April 6, 2012The Hunger Games may have gotten positive ratings across the board, but what of its viral campaign. Yes The Hunger Games had a subtle viral campaign that helped appease fans before the movie’s release, and now that the movie has already been released, the viral sites are officially inactive. From… Read More
2012 Viral: Please Leave a Message September 4, 2009September 4, 2009Once again, Charlie Frost is on top of his game. How the guy manages to keep his Winnebago in tip top shape, and yet still find time to post conspiracies and insider info is beyond me. I’m thinking we may have a spot for Mr. Frost on the MovieViral team…. Read More