“Castle” Unveils Blog For Newlywed Characters Dan Koelsch, January 13, 2012January 18, 2012 Wedding websites seem to be the popular go-to viral marketing for television shows. NBC’s Parks and Recreation and The Office (twice) have both had them, and now ABC’s Castle joins the fray. Learn the details after the break. The show came back from its winter hiatus this week with an episode featuring the wedding of Detective Kevin Ryan (Seamus Dever). I don’t want to give any spoilers away, so I’ll just direct you to the couple’s wedding blog. There you can see pictures of the couple and learn about how they met, the proposal, ceremony, reception, and even a bit of the honeymoon. Dever actually live-tweeted during the show, so check out his feed to get his take on the episode.What do you think of the wedding site? Are you tired of seeing these kind of character blogs, or do you like to get a bit deeper into the characters? Let us know in the comments below.Tune into Castle at 10p/9c on Mondays on ABC. Viral Marketing ABCCastle
Scariest Thing I Ever Saw: “Super 8” Viral Campaign Launched May 7, 2010October 18, 2011A few days ago, it was announced that a new mysterious project from J.J. Abrams called Super 8 was debuting its teaser trailer in front of Marvel Studio’s Iron Man 2. Originally speculated to be a prequel or sequel to 2008’s Cloverfield, the news hit the internet by storm and got… Read More
The Virginity Hit Can Help You……. Well, You Know. August 13, 2010August 13, 2010What started as “a film is being shown at Comic-Con! Hurry!” has also turned into one of the hottest talks of the last day of Comic-Con. Now, granted virgins and Comic-Con go hand in hand like a virgin’s hand in………. well, I’m pretty sure you get the point, but there… Read More
Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming? February 6, 2013February 6, 2013Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last… Read More