“Castle” Unveils Blog For Newlywed Characters Dan Koelsch, January 13, 2012January 18, 2012 Wedding websites seem to be the popular go-to viral marketing for television shows. NBC’s Parks and Recreation and The Office (twice) have both had them, and now ABC’s Castle joins the fray. Learn the details after the break. The show came back from its winter hiatus this week with an episode featuring the wedding of Detective Kevin Ryan (Seamus Dever). I don’t want to give any spoilers away, so I’ll just direct you to the couple’s wedding blog. There you can see pictures of the couple and learn about how they met, the proposal, ceremony, reception, and even a bit of the honeymoon. Dever actually live-tweeted during the show, so check out his feed to get his take on the episode.What do you think of the wedding site? Are you tired of seeing these kind of character blogs, or do you like to get a bit deeper into the characters? Let us know in the comments below.Tune into Castle at 10p/9c on Mondays on ABC. Viral Marketing ABCCastle
Iron Man 2 Viral: CordCo Website and Fire Extinguisher April 16, 2010April 16, 2010Iron Man 2 kicks off May 7th and over the past month Paramount released a small viral campaign for the film. Stark Industries has released a website for their world famous event Stark Expo, which hasn’t happened since 1974. Over the past few weeks, Stark Industries has opened up various… Read More
Create Your Own Movie Recipe From New York Latino Film Festival August 11, 2012The New York International Latino Film Festival, presented by HBO, starts on August 13th, and to promote the event, they have created an interactive “Movie Recipe” where you can create an infographic of various generic action movies. We have a few other versions as well from another website, so check… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More