“Castle” Unveils Blog For Newlywed Characters Dan Koelsch, January 13, 2012January 18, 2012 Wedding websites seem to be the popular go-to viral marketing for television shows. NBC’s Parks and Recreation and The Office (twice) have both had them, and now ABC’s Castle joins the fray. Learn the details after the break. The show came back from its winter hiatus this week with an episode featuring the wedding of Detective Kevin Ryan (Seamus Dever). I don’t want to give any spoilers away, so I’ll just direct you to the couple’s wedding blog. There you can see pictures of the couple and learn about how they met, the proposal, ceremony, reception, and even a bit of the honeymoon. Dever actually live-tweeted during the show, so check out his feed to get his take on the episode.What do you think of the wedding site? Are you tired of seeing these kind of character blogs, or do you like to get a bit deeper into the characters? Let us know in the comments below.Tune into Castle at 10p/9c on Mondays on ABC. Viral Marketing ABCCastle
The Attraction of a Good Viral Campaign January 24, 2010January 24, 2010The allure of viral marketing, its enough to make people walk miles to find a fake arcade, or dress up like a clown in public. But what is it exactly that draws us to follow something that in the long run is nothing more than a farce? Read More
ARGs & Campaigns Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past September 11, 2010September 11, 2010We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also… Read More
Watch a Live Webcast for “The Social Network” On MySpace September 25, 2010September 26, 2010Talk about a perfect idea. Columbia Pictures is having a live webcast on Sunday, September 26th (tomorrow!) for The Social Network, and it will be on the film’s MySpace page. This is quite the jab at Facebook, as the film is a dramatization of the sordid rise of the 2nd… Read More