“Legends of Alcatraz” Viral Has Begun Dan Koelsch, January 24, 2012 Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break. Two weeks ago we reported on Alcatraz boxes being mailed to film blogs. Those boxed led to the website Legends of Alcatraz, which had a countdown until the show’s premiere episode last week. Now the site is live, and it reveals of puzzle. When you enter the correct code into the field on the bottom righthand corner, you get a page that reveals a Legends of Alcatraz Twitter account, as well as a date, time, and location of some kind of event. If you want to be part of it, make sure you are at Alcatraz Island at 9:14 (AM or PM is not specified) on January 27, 28, and 29. Check out Wiki Bruce for a full breakdown of this development, and we’ll have any updates leading up to and including this mysterious event.Alcatraz airs Mondays 9/8c on FOX. ARGs & Campaigns Viral Marketing AlcatrazFordFox
The Crazies: Ogden Marsh Sheriff’s Website is Live January 18, 2010January 18, 2010UPDATE: Our forum friend has found another update to the site. Right click on the screen and select “play” from your options. A list of dispatch messages are shown, though only the first one can be listened to. The message is from Kim Jonson, who you may remember runs SaveOgdenMarsh.com,… Read More
Check it out: G.I.Joe Viral Campaign July 21, 2009July 21, 2009G.I.Joe, which releases August 7th, has ‘gone viral’. First, is the G.I.Joe: Make the Grade Quiz. It gives insight on some of the weapons that have been developed over the years, like exploding dogs. Take a look: Second, and probably to many more interesting, is this video of one of… Read More
Funny People Randy Documentary July 13, 2009April 3, 2010As many of you know, Funny People has a pretty extensive viral campaign in the works. Check out our in-depth analysis to catch up. What’s turning out to the favorite of the bunch is the viral for Randy, Aziz Asanri’s vulgar character. He has a documentary featured on Funnyordie.com about… Read More