“Legends of Alcatraz” Viral Has Begun Dan Koelsch, January 24, 2012 Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break. Two weeks ago we reported on Alcatraz boxes being mailed to film blogs. Those boxed led to the website Legends of Alcatraz, which had a countdown until the show’s premiere episode last week. Now the site is live, and it reveals of puzzle. When you enter the correct code into the field on the bottom righthand corner, you get a page that reveals a Legends of Alcatraz Twitter account, as well as a date, time, and location of some kind of event. If you want to be part of it, make sure you are at Alcatraz Island at 9:14 (AM or PM is not specified) on January 27, 28, and 29. Check out Wiki Bruce for a full breakdown of this development, and we’ll have any updates leading up to and including this mysterious event.Alcatraz airs Mondays 9/8c on FOX. ARGs & Campaigns Viral Marketing AlcatrazFordFox
House iPhone App Has Mini Episodes and More May 20, 2010May 20, 2010This week was the 6th season finale for FOX’s hit show House M.D., but if you are afraid of going through Princeton‑Plainsboro withdrawal, fear not, for the network has a summer solution for you. The recently-launched InHouse app will have “appisodes” that follow Nurse Jeffrey. More details after the jump. Read More
“Community” #SixSeasonAndAMovie Campaign Looks Hilariously Similar To “The Social Network” April 22, 2014April 21, 2014There was a time when fans of a sitcom or drama would send a massive amount of postage mail to TV studio execs to keep their show alive. But in an age of social media, we now have the much more cost-effective hashtags and memes to turn to. One praticular… Read More
‘Inside Out’ Trailer: Explaining Human Emotions With Pixar Animation October 2, 2014October 2, 2014Disney and Pixar has released their first teaser trailer for Inside Out. Directed by Pete Docter (Up and Monsters Inc.) the film takes place in the mind of a young girl, Riley, where five emotions: Joy, Anger, Disgust, Sadness, and Fear, try to navigate her through life. We’ve seen small… Read More