“Legends of Alcatraz” Viral Has Begun Dan Koelsch, January 24, 2012 Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break. Two weeks ago we reported on Alcatraz boxes being mailed to film blogs. Those boxed led to the website Legends of Alcatraz, which had a countdown until the show’s premiere episode last week. Now the site is live, and it reveals of puzzle. When you enter the correct code into the field on the bottom righthand corner, you get a page that reveals a Legends of Alcatraz Twitter account, as well as a date, time, and location of some kind of event. If you want to be part of it, make sure you are at Alcatraz Island at 9:14 (AM or PM is not specified) on January 27, 28, and 29. Check out Wiki Bruce for a full breakdown of this development, and we’ll have any updates leading up to and including this mysterious event.Alcatraz airs Mondays 9/8c on FOX. ARGs & Campaigns Viral Marketing AlcatrazFordFox
Viral Video: T.J. Miller Auditions for Yogi Bear April 3, 2010Although we’ve known about the Yogi Bear live action movie since 2008, this week we got our first images of what the CGI lead bears might look like. But what if the Warner Bros. film used real bears? Cloverfield’s T.J. Miller has a comical audition tape, originally posted last October,… Read More
The Office Updates Webisode Site, Series to Premiere October 28th October 24, 2010A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but… Read More
ARGs & Campaigns Viral Easter Eggs To Look For When Watching “TRON: Legacy” December 24, 2010Sure, you’ve probably already seen it, maybe even multiple times, but are you REALLY seeing it? (Enter drug joke here). TRON: Legacy is entering its second weekend in theaters, so you may be wanting to see it again or maybe even for the first time. If that’s the case, then… Read More