“Legends of Alcatraz” Viral Has Begun Dan Koelsch, January 24, 2012 Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break. Two weeks ago we reported on Alcatraz boxes being mailed to film blogs. Those boxed led to the website Legends of Alcatraz, which had a countdown until the show’s premiere episode last week. Now the site is live, and it reveals of puzzle. When you enter the correct code into the field on the bottom righthand corner, you get a page that reveals a Legends of Alcatraz Twitter account, as well as a date, time, and location of some kind of event. If you want to be part of it, make sure you are at Alcatraz Island at 9:14 (AM or PM is not specified) on January 27, 28, and 29. Check out Wiki Bruce for a full breakdown of this development, and we’ll have any updates leading up to and including this mysterious event.Alcatraz airs Mondays 9/8c on FOX. ARGs & Campaigns Viral Marketing AlcatrazFordFox
Explore The Interactive Sheet Music From “A Late Quartet” February 10, 2013To celebrate the recent home release of A Late Quartet, 20th Century Fox has released an interactive piece of sheet music from Beethoven’s Opus 131, the piece featured in the film about members of a string quartet. Each of the seven movements are represented by music and a clip that… Read More
Piranha 3D Campaigns For An Oscar August 17, 2010One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it… Read More
The “Inside Experience” Now Has Two Episodes July 28, 2011August 3, 2011Earlier this month, we told you about The Inside Experience, dubbed the “First Interactive Social Horror Film Experience”. On Monday the adventure began, and now we have two episodes in the series. Check them out after the break. Read More