“Legends of Alcatraz” Viral Has Begun Dan Koelsch, January 24, 2012 Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break. Two weeks ago we reported on Alcatraz boxes being mailed to film blogs. Those boxed led to the website Legends of Alcatraz, which had a countdown until the show’s premiere episode last week. Now the site is live, and it reveals of puzzle. When you enter the correct code into the field on the bottom righthand corner, you get a page that reveals a Legends of Alcatraz Twitter account, as well as a date, time, and location of some kind of event. If you want to be part of it, make sure you are at Alcatraz Island at 9:14 (AM or PM is not specified) on January 27, 28, and 29. Check out Wiki Bruce for a full breakdown of this development, and we’ll have any updates leading up to and including this mysterious event.Alcatraz airs Mondays 9/8c on FOX. ARGs & Campaigns Viral Marketing AlcatrazFordFox
2012 Viral Review November 23, 2009January 8, 20102012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign… Read More
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Featured App: “The Devil Inside” for iPhone, iPod, And iPad December 28, 2011July 29, 2012There are far more ways to experience a film beyond the theaters. Apps for your smart phone or tablet are the newest form, and that’s where I come in. My job is to weed out the bad and send through the good. Today’s featured app is “The Devil Inside” for… Read More