Is Ferris Bueller Taking Another Day Off? (UPDATED) Caleb Hamilton, January 26, 2012January 27, 2012 A new viral video has surfaced on the interwebs featuring Matthew Broderick reprising a role from one of his most famous films. The last time we saw Ferris Bueller it was 1986 and he was taking the day off from school. Now, almost 26 years later, Ferris has reappeared (though much older), in a very short teaser for something that is happening on Super Bowl Sunday. Check it out after the break. How could Ferris handle work on a day like Super Bowl Sunday? There are a lot of theories as to what this could be a teaser for. Some are guessing this could be a teaser for a car commercial or a hotel chain or travel site. I thought maybe it could be a teaser for an announcement of a sequel to Ferris Bueller’s Day Off. At one point, Broderick and director John Hughes discussed possible ideas for a sequel, but ultimately decided that the film didn’t need one. I guess we’ll have to wait for the big game to find out what this is teasing.Super Bowl XLVI airs Sunday February 5th, 2012 on NBC. – – – – –UpdateWe just got confirmation from Jalopnik that the video is actually a teaser for a Honda Super Bowl commercial that will mimic the film. They even got The Hangover writer/director Todd Phillips to put it together. Viral Marketing Viral Videos Ferris Bueller's Day OffHondaParamount PicturesSuper BowlSuper Bowl XLVI
The Soapbox: Remakes And How People React To Them June 29, 2009June 29, 2009Recently, Ive noticed a certain amount of bitching stemming from announced remakes, such as ‘Flight of the Navigator’ and ‘Total Recall’. My question for the week is, why do people bitch about remakes? Remakes are both a good and a bad thing. On one hand, remakes allow talented filmmakers to… Read More
CBS and ABC Shows Have the Most Viral Potential May 24, 2011May 24, 2011Earlier this week our very own Caleb Hamilton came out with what he thought had the best viral potential from FOX and NBC. Now I give you what I think has the best viral potential from CBS and ABC. There are a few shows that do have viral potential, heck… Read More
Flurry of Marketing Ahead of “Snow White and the Huntsman” Home Release September 3, 2012September 3, 2012Universal’s Snow White and the Huntsman comes out on DVD and Blu-ray on September 11th, and there are a plethora of promotions leading up to the release. Check out the press release after the break for details. Read More