“Legends of Alcatraz” Viral Event TONIGHT Dan Koelsch, January 27, 2012 On Monday we gave you an update on the viral campaign for the FOX television series Alcatraz. The clues led us to believe there would be an event today on the infamous island itself, and we were right! IT BEGINS after the break. The Legends of Alcatraz website, which has been the hub for the campaign, has been updated with an invitation (shown below) for the first 302 volunteers that show up to Pier 33 in San Francisco, CA tonight at 6PM. The invitation gives these people exclusive night-time access to the island to look for clues to the solve the mysteries presented in the show. Jorge Garcia’s character Dr. Soto is mentioned, but it is unclear if he will be there himself. Either way, this is a really cool event that I would love to go to if I were in the area.If you go to the event or are at least in the area, hit us up on Twitter or email me. We’d love any information you can get. It’s interesting (possibly ironic?) that this comes on the heels of news that fans of the show are breaking into closed areas of the prison on Alcatraz Island. ARGs & Campaigns Viral Marketing AlcatrazFoxLegends of Alcatraz
“The Amazing Spider-Man 2” Viral Video Teases Electro at Comic-Con July 17, 2013In anticipation of its Hall H panel on Friday afternoon, The Amazing Spider-Man 2 has been given quite the marketing push here at San Diego Comic-Con, as you can see from the banners above. There is also a new viral video featuring Jamie Foxx as villain Electro that teases the… Read More
More 2012 Viral? Yes Please. September 12, 2009Yesterday I told you about a new viral site for 2012, and now, Mr Charlie Frost has done it again. He must keep his Winnebago jam packed with resources. It’s like an Encyclopedia Britannica of viral. ThisIsTheEnd is reporting yet another viral site (once again, confirmed to be Sony’s) called… Read More
Surfing Down New York City Streets for “Chasing Mavericks” October 24, 2012October 24, 2012The film Chasing Mavericks is based on true story of Jay Moriarity and his quest to surf America’s most dangerous wave with the help of local surf legend Frosty Hesson (Gerard Butler). To promote the film, which opens this weekend, 20th Century Fox had two surfers in wetsuits surf down… Read More