“Legends of Alcatraz” Viral Event TONIGHT Dan Koelsch, January 27, 2012 On Monday we gave you an update on the viral campaign for the FOX television series Alcatraz. The clues led us to believe there would be an event today on the infamous island itself, and we were right! IT BEGINS after the break. The Legends of Alcatraz website, which has been the hub for the campaign, has been updated with an invitation (shown below) for the first 302 volunteers that show up to Pier 33 in San Francisco, CA tonight at 6PM. The invitation gives these people exclusive night-time access to the island to look for clues to the solve the mysteries presented in the show. Jorge Garcia’s character Dr. Soto is mentioned, but it is unclear if he will be there himself. Either way, this is a really cool event that I would love to go to if I were in the area.If you go to the event or are at least in the area, hit us up on Twitter or email me. We’d love any information you can get. It’s interesting (possibly ironic?) that this comes on the heels of news that fans of the show are breaking into closed areas of the prison on Alcatraz Island. ARGs & Campaigns Viral Marketing AlcatrazFoxLegends of Alcatraz
It Starts With The Flu, It Ends With… September 7, 2010September 8, 2010One of the sites we’ve followed, yet never mentioned (until a week ago) is an odd site known as “It Starts With The Flu“. A site utilizing the all too familiar countdown method, with a date that ends, today. So, if you haven’t already figured out what happens at the… Read More
Transformers 2: Receive a Call from Optimus Prime! October 5, 2009October 5, 2009With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for… Read More
Follow Up: “Who Is Patient Zero?” Becomes A Novel October 13, 2011October 14, 2011Last year we told you about a burgeoning viral campaign for a zombie film. For those who wondered whatever happened with the campaign and even the movie itself, we have an update. Find out the details, including the major change to the project, after the break. Read More