“Legends of Alcatraz” Viral Event TONIGHT Dan Koelsch, January 27, 2012 On Monday we gave you an update on the viral campaign for the FOX television series Alcatraz. The clues led us to believe there would be an event today on the infamous island itself, and we were right! IT BEGINS after the break. The Legends of Alcatraz website, which has been the hub for the campaign, has been updated with an invitation (shown below) for the first 302 volunteers that show up to Pier 33 in San Francisco, CA tonight at 6PM. The invitation gives these people exclusive night-time access to the island to look for clues to the solve the mysteries presented in the show. Jorge Garcia’s character Dr. Soto is mentioned, but it is unclear if he will be there himself. Either way, this is a really cool event that I would love to go to if I were in the area.If you go to the event or are at least in the area, hit us up on Twitter or email me. We’d love any information you can get. It’s interesting (possibly ironic?) that this comes on the heels of news that fans of the show are breaking into closed areas of the prison on Alcatraz Island. ARGs & Campaigns Viral Marketing AlcatrazFoxLegends of Alcatraz
See “Abduction” Along With a Live Stream of the Hollywood Premiere September 12, 2011Lionsgate has teamed up with theater chains across 20 states to offer you a VIP fan experience: see a live stream of the red carpet premiere of Abduction in Hollywood followed by an advance screening of the movie! Plus you’ll receive some cool swag. Check out the details after the… Read More
Could This Weird Video Be Viral for a Band? December 9, 2009March 16, 2010Thanks to the lack of a comprehensive viral campaign the likes of District 9 or 2012, we have a little more time now to find some more obscure viral. Check out the video below, posted on a YouTube account titled “iamamiwhoami“. I have to warn you first that it’s a… Read More
Tron Legacy Viral Adds Countdown to New Trailer? February 15, 2010August 17, 2010Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity… Read More