“Legends of Alcatraz” Viral Event TONIGHT Dan Koelsch, January 27, 2012 On Monday we gave you an update on the viral campaign for the FOX television series Alcatraz. The clues led us to believe there would be an event today on the infamous island itself, and we were right! IT BEGINS after the break. The Legends of Alcatraz website, which has been the hub for the campaign, has been updated with an invitation (shown below) for the first 302 volunteers that show up to Pier 33 in San Francisco, CA tonight at 6PM. The invitation gives these people exclusive night-time access to the island to look for clues to the solve the mysteries presented in the show. Jorge Garcia’s character Dr. Soto is mentioned, but it is unclear if he will be there himself. Either way, this is a really cool event that I would love to go to if I were in the area.If you go to the event or are at least in the area, hit us up on Twitter or email me. We’d love any information you can get. It’s interesting (possibly ironic?) that this comes on the heels of news that fans of the show are breaking into closed areas of the prison on Alcatraz Island. ARGs & Campaigns Viral Marketing AlcatrazFoxLegends of Alcatraz
NBC’s The Office Wants To See Your Fanisode June 13, 2010Do you love The Office? Do you have a video camera? Well, then this contest is for you! NBC is letting fans recreate an episode of The Office, essentially creating a “fanisode”. You just film a part of the selected episode, “Murder”, then upload it to NBC.com. Read More
Watch Episode 2 of “The Beauty Inside” August 23, 2012Toshiba and Intel’s social film The Beauty Inside debuted its second episode today. Learn more about the project and how you can get involved by checking out their Facebook page, and watch the episode after the jump. Read More
When Virals Fail To Live Up to Their Potential April 7, 2011April 7, 2011Movie virals have always been a huge part of the film industry since the dawn of its simplest form; the movie trailer. Its only now that virals have become more prevalent to studios since they introduced a more interactive version for fans and moviegoers. There are effective virals, the virals… Read More