“Legends of Alcatraz” Viral Event TONIGHT Dan Koelsch, January 27, 2012 On Monday we gave you an update on the viral campaign for the FOX television series Alcatraz. The clues led us to believe there would be an event today on the infamous island itself, and we were right! IT BEGINS after the break. The Legends of Alcatraz website, which has been the hub for the campaign, has been updated with an invitation (shown below) for the first 302 volunteers that show up to Pier 33 in San Francisco, CA tonight at 6PM. The invitation gives these people exclusive night-time access to the island to look for clues to the solve the mysteries presented in the show. Jorge Garcia’s character Dr. Soto is mentioned, but it is unclear if he will be there himself. Either way, this is a really cool event that I would love to go to if I were in the area.If you go to the event or are at least in the area, hit us up on Twitter or email me. We’d love any information you can get. It’s interesting (possibly ironic?) that this comes on the heels of news that fans of the show are breaking into closed areas of the prison on Alcatraz Island. ARGs & Campaigns Viral Marketing AlcatrazFoxLegends of Alcatraz
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Heavy Rain Viral: Week 2 Report – The Investigation Continues! February 6, 2010February 6, 2010As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends. After the disappointing end… Read More
The Crazies: A Viral Update November 29, 2009November 29, 2009Wow. It was just the other day I was writing about how there was nothing happening on the viral site for The Crazies remake. Well, things change. Not only did we get a list of representatives for the community of Ogden Marsh, IA and a sweet deal on a car… Read More