Take Command of the USS Colorado as a “Last Resort” Dan Koelsch, September 24, 2012September 23, 2012 This week, ABC debuts their new drama series Last Resort, about a rogue US Navy submarine. You get to be in command of the USS Colorado via the Last Resort Command Center. Get the details after the break. This interactive website uses an interface of the bridge (not sure if that’s the correct term) of the ship, and you can click various elements for such things as behind-the-scenes featurettes, clips from the show, social media links, and even an interactive version of the premiere episode. The command center also has missions that you complete to keep the boat safe, which are just simple games. Overall, it’s nothing too complicated, but I like the effort put into the website. However, I’m a bit perplexed that the entries to the Twitter ticker up top are not screened, as you can tell from my screen grab below.Last Resort debuts on September 27th, but you can watch the first episode now on ABC.com. I really liked the premiere, so I’m hoping the series is more of the same. Let us know what you think of the series so far in comments below. Viral Marketing ABCLast Resort
Iron Man 2 Viral: Stark Expo Website Launched March 30, 2010March 30, 2010When we last left the Iron Man 2 viral, all we really had was a website for Stark Industries. Now Marvel Entertainment has launched a new website for this year’s Stark Expo that features prominently in the comic book movie sequel. Find out more about StarkExpo2010.com after the jump. Read More
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More
Nathan Fillion and Others Use Twitter To Tease New Joss Whedon Project October 24, 2011It’s hard to keep a secret in Hollywood, especially when big names are involved. It’s rare to not even know that a film is in the works until principal photography is complete, but we have just that with Joss Whedon’s latest project titled Much Ado About Nothing. Find out more… Read More
I’m really excited about Last Resort. I haven’t had the chance to watch the pilot yet but I think I might have to this evening. I watched the trailer and I think I’m hooked. I’ve already got my Hopper set to record the show and with 2,000 hours of recording time I know I don’t have to rush to catch up with the show. The cast is what struck me as one of the main reasons to watch and a lot of my DISH co-workers seem to feel the same. The cast seems well-rounded and they all bring a little something to the story. The one thing I also liked is that this is truly different from anything else on TV right now and I’ve been starved for something new.