Viral Projections For “The Amazing Spider-Man” Lead To Screening Event!

Caleb Hamilton,

We’re still about 6 months away from seeing Spider-Man swing back onto the big screen and it has been a while since we were all wowed by that teaser trailer back in July. Now it seems an international viral campaign has begun that will let you see some footage early. Get the details after the break.

Hey U Guys, a London based film blog, was sent images of a viral projection which seemed to be promoting Marc Webb’s reboot, The Amazing Spider-Man. As you can see below, they were just projecting the new logo on to buildings at first.

But then a second projection was spotted that gave a date and a website:

The website, www.theUntoldStoryBegins.co.uk allows fans in the U.K. to reserve passes to get a sneak peek of the upcoming film on February 6th.  ComingSoon.net is reporting that similar displays will be going up in Rio, Los Angeles and New York tonight that will lead to www.TheUntoldStoryBegins.com.

The Amazing Spider-Man opens on July 3rd in Real-D 3D and IMAX 3D!

Sources: http://www.heyuguys.co.uk/2012/01/27/viral-projection-hits-london-for-the-amazing-spider-man/

http://www.comingsoon.net/news/movienews.php?id=86363

Viral Marketing

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