Watch the Final Episode of Social Film “The Beauty Inside” Dan Koelsch, September 20, 2012 Toshiba and Intel’s social film The Beauty Inside debuted its sixth and final episode today. Learn more about the project, and dive deeper into the main character Alex, by checking out the web series’ Facebook page. Watch the episode after the jump. Alex (internally voiced by Topher Grace) is a 20 something male who refurbishes antiques. His life is lonely not only because of his offbeat profession, but because everyday he wakes up in an entirely new body. So far, it’s worked out well for him, but all that changes when he meets Emily (played by Mary Elizabeth Winstead). Alex finally gets a body worthy of a date with Emily. Afterwards, he scared her off by telling her about his condition. Find out how it all ends by watching the episode below.Check out The Beauty Inside’s YouTube channel to watch the whole series and extra videos. Let us know what you thought of the social film and its interactive components in our comments section. ARGs & Campaigns Viral Marketing IntelSocial FilmThe Beauty InsideToshibaweb series
Tron Legacy Viral To Go Silent “For The Next Few Weeks” May 15, 2010June 10, 2010Well, this is unfortunate. After a strong start to the Tron Legacy viral that gave us at least weekly updates, the campaign is looking to lay low for a while. This isn’t too surprising given the amount of work already put into it, yet the film’s release still being over… Read More
“The Amazing Spider-Man” Viral Begins Twitter Scavenger Hunts February 10, 2012March 21, 2012When the theatrical trailer for The Amazing Spider-Man earlier this week, a hidden message was spotted toward the end. When plugged into a web address, a site was discovered with six video screens filled with static and the new film’s logo. Nobody had any clue what this was for…until tonight…. Read More
Doritos Offers Contest Winner a Chance to Work with Michael Bay October 2, 2012October 2, 2012Transformers director Michael Bay is giving hopeful filmmakers a chance to work with him on “Transformers 4” by going commercial — literally. Read More
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