FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers.Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign?P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
AMC Offers DISH Customers Live Stream of “The Walking Dead” Season 3 Premiere September 30, 2012October 1, 2012The heated battle between AMC Networks and Dish Network has brought out the creative juices in AMC, and now they are going one step further to lure fans of the channel to leave DISH. The Walking Dead season 3 premiere is on October 14th, and DISH customers can watch the… Read More
Check Out “The Beauty Inside” First Look Trailer August 12, 2012August 11, 2012A few weeks ago, we told you about the new social film The Beauty Inside, a romantic tale sponsored by Intel and Toshiba (makers of the social thriller Inside). The film follows Alex, a guy (voiced internally by Topher Grace) who wakes up every morning in a new body. The… Read More
Making Augmented Reality a Marketing Success December 7, 2009December 7, 2009You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there… Read More