FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers.Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign?P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
2012: Survival Lottery is a Sham November 6, 2009Looks like Soren was right about keeping an eye on the guy selling the Naaczaal ticket. As we reported earlier today, the scalper gave the name and link to an Isabella St Simon, for whom he supposedly had a personalized ticket. At the time, her website didn’t have anything referencing… Read More
Disney-Pixar’s “Brave” Will ‘Change Your Fate in Two Days’ February 21, 2012February 21, 2012Briefly: One of the central themes of Disney-Pixar’s upcoming Brave is being able to change your destiny. Is Merida going to be a princess with proper etiquette or she is going to follow her calling and be the adventurous warrior like her father? Of course we can’t answer that right… Read More
Freddy Krueger Wants His MTV (Again!) March 23, 2010March 23, 2010Gather ’round kids. I have a story to tell you. You may not believe this, but a long, long time ago, there were these things called “Music Videos”, and they could be seen all around the world on a station called MTV. I know, I know, “shut up Scott! MTV… Read More