FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers.Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign?P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
ViralCast #16: District 9! August 17, 2009August 17, 2009This week on ViralCast, Dan, Ian and I discuss and review District 9. We talk about the viral campaign, a sequel and so much more! Make sure you check out the MovieViral.com Official Forum. (District 9 Spoilers) Subscribe to the podcast on Read More
Now’s The Time To Sign The “Tim & Eric Billion Dollar Movie” Pledge January 27, 2012January 27, 2012Sundance is not only home to some of the best movies the world has to offer, its also the place where various movie studios bid to purchase the rights to distribute them. But since this is a site about viral marketing, we aren’t going to cover any purchases, and instead… Read More
YouTube Celebrates Fifth Birthday May 17, 2010It’s hard to believe, but YouTube has only been around for five years. That means it wasn’t around in the last election Bush won, MySpace and Facebook had already been around for over a year, and Twitter was just a gleam in Odeo’s (now Obvious Corp) eye. Since its creation,… Read More