FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers.Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign?P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
Viral Video: Scott Pilgrim Vs. The Matrix August 24, 2010Scott Pilgrim Vs. The World and The Matrix have a lot in common despite the latter actually being financially successful. Both involve a main character who has to fulfill his potential and defeat a lot of enemies, and both involve another world with its own set of rules. With that… Read More
Trask Industries Celebrates Its 50th Anniversary In “Days of Future Past” Viral Campaign July 30, 2013July 30, 2013During San Diego Comic-Con, 20th Century Fox brought Trask Industries to the Gaslamp District to show off its Mark I Sentinel. Well, it’s head. Trask employees handed out placards inviting people to help the company celebrate its 50th anniversary by visiting their website. Once there, you could see the silhouette… Read More
Michael Moore Gets Clever In Theaters June 13, 2009June 15, 2009Michael Moore, known best for harassing alzheimer sufferers (Charleston Heston) and being portrayed as a terrorist (by Team America and Bill O’Reilly), is working on an as-yet-titled film that covers the bank bailout. Sounds promising given his past work, despite his annoying voice. Why is this news-worthy? Well, Friday night,… Read More