FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers.Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign?P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
Kids Reenact Five Best Picture Nominees January 26, 2011AOL has a video series called “Kids Act Out” in which they have children reenact an extremely short version of films, always in less than 60 seconds. In honor of the upcoming Academy Awards, they have five new videos to reenact five of the newly announced nominees. Watch Black Swan,… Read More
2012: First Clip September 5, 2009September 5, 2009Our friends at HeyUGuys have a new clip from Roland Emmerich’s 2012. Watch it here: Gotta love that Bentley voice-activation plug, eh? Other than that, I think I can safely say that we’ve never seen a destruction/apocalypse movie like this before. Emmerich went ice-age style with The Day After… Read More
Mark of the Spider-Man: Peter Parker’s Backpack Found and More April 25, 2012The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. Read More