FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers.Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign?P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
Viral Video: “Stand By Me” by The Muppets April 2, 2010While a new Muppet movie is in the works and other Muppet projects are trying to get off the ground, Muppets Studio has been busy churning out charming and hilarious viral videos over the past few months. However, the latest, featuring Big Mean Carl singing the classic song “Stand By… Read More
Viral Video: Jane Austen’s Fight Club July 26, 2010July 26, 2010I want you to hit me as hard as you can. The past few years have seen a lot of classic literature mashed up with more modern interests, probably best seen in the novel Pride and Prejudice and Zombies. Now we have a fan made trailer that takes this to… Read More
This Week In Viral: Yeah, We’re Still Here May 18, 2009April 7, 2010Sorry for the long break. Let’s get down to business. So, two more virals have come to pass this year, with Star Trek and Angels & Demons now behind us. Listen to our review of the viral campaigns in our latest ViralCast. With the death of two virals, a new… Read More