FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers.Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign?P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
Feedback: What Were Your Favorite Super Bowl Commericials This Year? February 7, 2010October 18, 2011Update: Congrats to the New Orleans Saints on becoming the NFL Champions! Check out the ads this year after the jump and let us know which ones you liked best! Super Bowl XLIV is just a few hours away (live at 6:25 ET on CBS), and the talk is always… Read More
The Crazies Viral Gets New Twitter January 6, 2010November 16, 2010A little over a month ago, we told you about a few new updates and sites to the viral campaign of The Crazies. One of those updates being from a company known as Dakon/Pendrill Chemicals. Well, and interesting twist has occurred in the viral world. Read More
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More