FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers.Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign?P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
Be Part Of the Long Khan! July 5, 2011July 6, 2011Premium movie channel EPIX is counting down to its 48-hour marathon dedicated to Captain Kirk himself, William Shatner. Shatner-Palooza kicks off July 21th with the premiere of Shatner’s documentary, The Captains, in which he interviews every actor to portray a starship or space station captain in a Star Trek series… Read More
The Underworld Hacks “Real Steel” Press Kits September 8, 2011September 7, 2011Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. Read More
Must Watch: “Pride and Prejudice” As a Modern Day Vlog Series April 14, 2012April 14, 2012Many believe the classic novel Pride and Prejudice to be one of the best stories ever told. So, it’s not surprising that we’ve seen countless retellings on both the big and small screen, as well as more unorthodox takes like Seth Grahame-Smith’s Pride and Prejudice and Zombies. Hank Green of… Read More