FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers.Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign?P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
Comic-Con: Castle Panel Reveals New Twitter Campaign July 26, 2010September 7, 2010Yesterday I attended my last panel of this year’s Comic-Con, which was for ABC’s Castle. Almost the entire cast was there, including stars Nathan Fillion and Stana Katic. We got some details on the future of the show, as well as backstage antics and the new Twitter campaign starting now. Read More
Indie Viral: Paul Giamatti’s Cold Souls July 18, 2009July 18, 2009Do you know what this film is? Have you seen the trailer? Our good friends over at FirstShowing have been following Cold Souls for a while, and today they dug up some viral for the flick. The film’s synopsis is as follows: Paralyzed with anxiety over an upcoming role, Paul… Read More
SNL: Would the Real Mark Zuckerberg Please Stand Up? January 30, 2011Actor Jesse Eisenberg hosted NBC’s Saturday Night Live last night, and his monologue became a “Berg” paradox that should have destroyed the entire universe. Instead, we got an awkward and hilarious moment between Eisenberg, who plays Facebook co-founder Mark Zuckerberg in The Social Network, Adam Samberg, who plays Zuckerberg on… Read More