FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers.Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign?P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
Viral Video: Nicolas Cage Losing His Sh*t November 23, 2010We’ve featured some of Pajiba‘s great movie mash-up videos before, and while the Arnold Schwarzenegger yelling video was not by them, it certainly was in the same vein. Now the website is making a similar mash-up, with a video that showcases the great Nicolas Cage losing his shit over and… Read More
Check Out Mike Relm’s Iron Man 2 TV Spot April 30, 2010April 30, 2010Earlier in the week, we mentioned how Jon Favreau saw DJ Mike Relm’s remix of the Iron Man 2 trailer and had brought it to Paramount’s attention. Relm ended up being tapped to make a TV Spot version of his remix, which includes a few milliseconds of new footage. Check… Read More
NBC’s The Office Wants To See Your Fanisode June 13, 2010Do you love The Office? Do you have a video camera? Well, then this contest is for you! NBC is letting fans recreate an episode of The Office, essentially creating a “fanisode”. You just film a part of the selected episode, “Murder”, then upload it to NBC.com. Read More