LeVar Burton Gets Control of @ReadingRainbow In Record Time Dan Koelsch, February 1, 2012February 1, 2012 For those too young to remember it in its heyday, Reading Rainbow was a PBS television show hosted by LeVar Burton. The show used kids from the target demographic to encourage reading among children and has become a nostalgic classic among us Eighties babies. The Twitter handle @ReadingRainbow had been taken by someone not using it, but no one stops Geordi La Forge from getting what he wants. Just yesterday morning, Burton tweeted to the account in hopes of grabbing the handle to promote a new Reading Rainbow App he is developing. He made a call to arms tweet just after 7 PM PST, and less than 2 hours later had the account in his hands. Talk about impressive. If you want to keep up to date on the Reading Rainbow app, I suggest you follow the Twitter account. Apps Social Networks Viral News LeVar BurtonReading RainbowTwitter
“Kill Cam Live”: The First Interactive Social Networking Film October 31, 2011Inspired by the success of the Paranormal Activity franchise, up-and-coming director John Darko, has been working on a unique social horror project that follows a group of college students as they participate in an experiment to study the effects of solely communicating through social media…until something goes wrong. You can… Read More
TV & Movie Apps: Fox’s “Own the Moments”, Reading Rainbow, and Cartoon Network June 23, 2012June 23, 2012A few movie mobile apps have been released lately, so I wanted to spotlight them all here in one post. Fox Digital Entertainment released an app called “Own the Moments”, LeVar Burton final brings the world a Reading Rainbow iPad app, and Cartoon Network will start having a live TV… Read More
“Dexter” Season 5 Viral Launched via SDCC August 9, 2010August 9, 2010Dexter again with the ad campaigns! I won’t call it a killer ad campaign because a pun is exactly what you would expect here. Yes! You can, in fact, read. Showtime in cooperation with America’s favorite serial killer has launched a full-fledged ARG in anticipation of its fifth season,… Read More