FOX’s “Alcatraz” Viral Turns Into Sweepstakes Dan Koelsch, February 1, 2012 On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Collider has the details of the scavenger hunt from the viral event, which included some pretty cool items. Read the fan-written description of the event over there, but if you couldn’t make it, then you are still in luck. The Legends of Alcatraz website has some puzzles you can play in order to get more entries into their Ford sweepstakes. There are five puzzles open now, with more added every week. We don’t want to spoil the fun, so we won’t give you the answers. Let us know in the comments below if you like the fact this has turned into a sweepstakes, or would you have rather had more complex narrative viral campaign? P.S. The FOX YouTube channel looks to be starting a series of videos that have Dr. Soto (Jorge Garcia) giving a tour of Alcatraz. Could this be part of the viral campaign, or simply a nice little online exclusive for fans? Watch Part 1 below. ARGs & Campaigns Viral Marketing Viral Videos AlcatrazFoxLegends of Alcatraz
Donald Glover Campaigns for Spider-Man Role May 31, 2010May 31, 2010 Comedian and actor Donald Glover (Mystery Team, NBC’s Community) has started a viral campaign to get him an audition for the role of Peter Parker in the new Spider-Man film. Glover has taken to the social marketing streets (i.e. Facebook and Twitter) and is already seeing a lot of support…. Read More
Tweet To Help Reveal New “Iron Man 3” Clip April 9, 2013 We have another one of those social media challenges where we can unveil exclusive content if we share enough to hit 100%. MTV.com has Tony Stark’s Arc Reactor, and we need it to power up to 100% to release a never-before-seen clip from the upcoming Iron Man 3. Just tweet… Read More
Viral Videos: Resident Evil Literal Trailer and ’80s Bullies May 16, 2010 Remember how awesomely bad movie bullies were in the Eighties? From Karate Kid to Teen Wolf, no high school or college movie could go without one. The Huffington Post has created a great montage of your favorite ’80s bullies. Popular YouTuber Tobuscus has a series in which he makes literal… Read More