Send Your Special Someone a Valentine with the “Spider-Man: Turn Off the Dark” App! Caleb Hamilton, February 9, 2012February 9, 2012 When it began previews in November 2010, the Broadway hit musical, Spider-Man: Turn Off the Dark, was the butt of jokes on SNL and it was bashed by the critics. After closing for several months last spring for a major overhaul, the show reopened and is now the weekly highest grossing show on Broadway. Recently, ‘Turn Off the Dark’ launched an app for Android and iOS devices and added a special feature just in time for Valentine’s Day! Find out more after the break.The Spider-Man: Turn Off the Dark App, by Mobile Roadie, lets you explore the show on the go. The app has a lot of features including production photos, video clips and now a special Valentine’s Day card maker! Using the Photocard feature of the app, you can create custom Valentine’s Day cards to share with that special someone and/or friends. There are also four basic styles to choose from. You may also use a frame where you can “kiss” Spidey in the upside-down pose, made famous in Sam Raimi’s 2002 movie, Spider-Man (which the musical takes some cues from).You can see a few examples of the cards below. The Spider-Man Turn Off the Dark app is available for free in the App Store and the Android Market. If you don’t have an iOS or Android device, don’t worry, the Spider-Man: Turn Off the Dark fan page will have the cards available so you can share them with your friends on Facebook.Spider-Man: Turn Off the Dark is now playing on Broadway at the Foxwoods Theatre! Apps Social Networks Viral Marketing AppsMarvel EntertainmentSpider-Man: Turn Off the Dark
Social Media Monthly: May 2013 April 30, 2013April 30, 2013Welcome to our only monthly feature here on MovieViral. A day or two ahead of time, we’ll list the various social media accounts (specifically Facebook, Twitter, YouTube, and a bit of Tumblr for now) for all the major theatrical releases each month. We hope that this allows you to follow… Read More
Are Holograms the New Augmented Reality? December 29, 2009We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we… Read More
The #Super8Secret Revealed! June 7, 2011June 7, 2011Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to… Read More