“Parks and Recreation” Wants You to Vote Yes For Knope Alex Gerage, February 19, 2012 With Community off the air and The Office laboring to expel any remaining humor it has left, Parks and Recreation has become the unquestioned top comedy at NBC. With the network’s history of offering great viral websites in conjunction with their comedies’ storylines, it is no surprise Parks and Recreation has a viral presence. With season four’s overarching story line being Leslie Knope’s campaign for Pawnee city council, the official Leslie Knope campaign page has emerged as the main source of content for fans. Check out the site for yourself after the jump.In a year of congressional and presidential campaigns in the real world, NBC is effectively focusing on creating viral content based off the Knope campaign. Knope2012.com resembles a traditional American campaign page, with its patriotic color scheme, links to social media pages, and platform of issues (and really, which political candidate isn’t calling for more dog parks?).What makes the site so great though is that not only has nearly all the content been referenced on the show, but the site is making timely updates based off the latest episodes. Case in point, the current homepage touts Chief Trumple’s endorsement of the Knope campaign, as well as a downloadable mp3 of “Catch Your Dreams,” which were both plot points in the “Dave Returns” episode that aired this past Thursday.Parks and Recreation continues its run as one of the best comedies on television Thursday nights on NBC. Viral Marketing NBCParks and Recreation
“The Girl with the Dragon Tattoo” Viral Has Fans Hunting Flowers October 24, 2011October 24, 2011What I love about movie virals are the scavenger hunts, the fan interaction, and most of all the way it draws you into the world of the movie. The Dark Knight, Limitless, and Tron Legacy have all done that, and now the people behind The Girl with the Dragon Tattoo… Read More
Trailers Weekly: “The Smurfs 3D”, “Don’t Be Afraid of the Dark”, “The Descendants”, “Happy Feet 2” and more May 28, 2011May 28, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this… Read More
Get a Free Early Screening To “Paul” If Your Name is Paul (and you live in the UK) February 2, 2011February 2, 2011Those Brits across the pond already have it good by getting to see Universal’s alien comedy Paul a full month before theaters get it in the States. Now HeyUGuys blog has a contest where Britons can see it even earlier if their name is Paul. Get the details after the… Read More