“Parks and Recreation” Wants You to Vote Yes For Knope Alex Gerage, February 19, 2012 With Community off the air and The Office laboring to expel any remaining humor it has left, Parks and Recreation has become the unquestioned top comedy at NBC. With the network’s history of offering great viral websites in conjunction with their comedies’ storylines, it is no surprise Parks and Recreation has a viral presence. With season four’s overarching story line being Leslie Knope’s campaign for Pawnee city council, the official Leslie Knope campaign page has emerged as the main source of content for fans. Check out the site for yourself after the jump.In a year of congressional and presidential campaigns in the real world, NBC is effectively focusing on creating viral content based off the Knope campaign. Knope2012.com resembles a traditional American campaign page, with its patriotic color scheme, links to social media pages, and platform of issues (and really, which political candidate isn’t calling for more dog parks?).What makes the site so great though is that not only has nearly all the content been referenced on the show, but the site is making timely updates based off the latest episodes. Case in point, the current homepage touts Chief Trumple’s endorsement of the Knope campaign, as well as a downloadable mp3 of “Catch Your Dreams,” which were both plot points in the “Dave Returns” episode that aired this past Thursday.Parks and Recreation continues its run as one of the best comedies on television Thursday nights on NBC. Viral Marketing NBCParks and Recreation
Garbled “Prometheus” Phone Message Could Have Clues To “10.11.12” July 17, 2012On Friday, we showed you pictures of the Weyland group at Comic-Con with an Engineer. The Prometheus viral campaign seems to be going strong even after the film’s release. The badges handed out just directed you to go to the ID page of Project Prometheus, which hasn’t changed since we… Read More
Michel Gondry Directs Jimmy Kimmel Live January 15, 2011As a smart marketing ploy to promote this weekend’s release of his superhero film The Green Hornet, Academy Award winner Michel Gondry guest directed a special episode of Jimmy Kimmel Live on Thursday. If you know anything about the director, then you know this wouldn’t be just any episode. Watch… Read More
Facebook Apps for “Pitch Perfect” and CBS’s “Vegas” September 13, 2012Two new Facebook Apps debuted recently for very different projects. Universal’s musical comedy Pitch Perfect comes out next month, and their Facebook app involves internet memes. The new CBS television drama Vegas might be more serious, but their Facebook app is just as glitzy. Get the details on both after… Read More