Disney-Pixar’s “Brave” Will ‘Change Your Fate in Two Days’ Michael Lee, February 21, 2012February 21, 2012 Briefly: One of the central themes of Disney-Pixar’s upcoming Brave is being able to change your destiny. Is Merida going to be a princess with proper etiquette or she is going to follow her calling and be the adventurous warrior like her father? Of course we can’t answer that right now, the movie comes out June 15th, but we might be getting some more clues to the story in just a couple of days. Brave’s official Facebook Fan Page has just posted that its fans can change their fate in two days. Does this mean we will be getting the first clip from the film, a new trailer, a new poster, or the start of a viral campaign? We don’t know, but we will keep our eyes peeled for the big reveal, which happens in two days. Viral Marketing BraveDisneyPixar
Nicorette Ad Re-Enacts Classic Movie Scenes April 9, 2010April 9, 2010Nicorette has a new commercial where they recreate famous movie scenes that include cigarettes. Only they replace the cigarettes with their Inhalator, which is meant to give nicotine to smokers in a way they are familiar with. Does it work in making it look cool? Watch after the break and… Read More
Heroes: The Carnival Comes To Town September 27, 2009The third episode of Heroes season 4 starts tomorrow night and with it comes a new ARG. NBC and Sprint have teamed up to give you a true interactive experience during tomorrow night’s show, as well a new website centered around the Sullivan Brothers carnival. The new website has been… Read More
New Service Gives Low-Budget Films, ARGs a Chance January 17, 2010January 17, 2010A new service called Hukilau is offering low budget projects, like independent films and alternate reality games (ARGs), funding through a concept known as “crowdsourcing.” The service allows members of the Hukilau community to become producers of independent films or remain consumers, by watching and rating the films. Read More