Marvel’s “The Avengers” Makes Advertising Push With New Poster and Trailer Dan Koelsch, February 29, 2012February 29, 2012 What might be this summer’s biggest blockbuster, Marvel’s The Avengers, opens in just over 2 months, but the marketing push has been limited considering it’s scope (and budget). Now, we finally have a non-teaser theatrical poster (released yesterday) and a trailer (released this morning) that shows off a lot more fighting, not to mention more Hulk. Check out both after the break. I love the trailer, especially seeing Hulk save Iron Man. You can download the trailer from Apple. Let us know what you think of both the trailer and the poster in the comments below!Walt Disney Pictures releases The Avengers in 3D on May 4th. Follow the film on Facebook, Twitter, and YouTube. Follow our coverage of the film and its viral campaign by clicking here. Viral Marketing Viral Videos DisneyMarvelPosterThe AvengersTrailer
Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths October 18, 2012October 18, 2012Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can… Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
Viral Marketing “Jim” (the Film) Gets A Viral Site September 30, 2010A viral site for Jim (the film) has appeared online and gives us a good look at Lorigen Engineering. It gives us background into the company, which plays a large part in the film. After the jump, take a look at the trailer for Jim the film and check out… Read More