The Official “LOST” Facebook Page Updates Timeline to Match Events Within the Show Dan Koelsch, March 30, 2012 You may not be following the Facebook page for ABC’s LOST considering it’s been off the air for almost two years, but you real fans may want to start. In honor of castmember Henry Ian Cusick (a.k.a. Desmond Hume) starring in the new ABC series Scandal, the LOST Facebook timeline has been updated to include some events from the show involving Desmond. It’s not surprising to see ABC use the Facebook page of another series to cross-promote, since LOST has over 9 million likes on the social networking site. The page was also used to help promote ABC’s other mystery drama The River to mixed results. While the premiere had a decent 7.59 million viewers, only about half of that those viewers remained by the season finale.The timeline includes images with each added event, including Desmond first meeting Jack, when Desmond killed Kelvin, and of course the day Oceanic 815 crashed. Check out the page to see more.The political drama Scandal debuts on April 5th at 10/9c on ABC. Social Networks Viral Marketing ABCFacebookLOSTScandal
“Hunger Games” Viral: Get Your District’s ID Card March 24, 2012March 24, 2012The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol…. Read More
Mysterious Harry Potter Website Teases J.K. Rowling’s Equally Mysterious Announcement June 17, 2011Briefly: J.K. Rowling, author of the Harry Potter novels, is expected to make a Potter-related announcement on June 23rd, and it has to do with Pottermore.com. The website just has a “coming soon” page, but it does link to a YouTube countdown to the announcement. There’s also a Twitter account,… Read More
UK Zombie Film ‘Devil’s Playground’ Goes Viral August 28, 2010August 28, 2010Devil’s Playground is a UK film that is set to be released on DVD on October 11th. It stars a bunch of people you’ve never heard of, and looks to be a standard zombie flick. However, the people behind the film have made a pretty cool viral site that looks… Read More
While the premiere had a decent 7.59 million viewers, only about half of that those viewers remained by the season finale.