The Official “LOST” Facebook Page Updates Timeline to Match Events Within the Show Dan Koelsch, March 30, 2012 You may not be following the Facebook page for ABC’s LOST considering it’s been off the air for almost two years, but you real fans may want to start. In honor of castmember Henry Ian Cusick (a.k.a. Desmond Hume) starring in the new ABC series Scandal, the LOST Facebook timeline has been updated to include some events from the show involving Desmond. It’s not surprising to see ABC use the Facebook page of another series to cross-promote, since LOST has over 9 million likes on the social networking site. The page was also used to help promote ABC’s other mystery drama The River to mixed results. While the premiere had a decent 7.59 million viewers, only about half of that those viewers remained by the season finale.The timeline includes images with each added event, including Desmond first meeting Jack, when Desmond killed Kelvin, and of course the day Oceanic 815 crashed. Check out the page to see more.The political drama Scandal debuts on April 5th at 10/9c on ABC. Social Networks Viral Marketing ABCFacebookLOSTScandal
The Dharma Initiative Wins an Emmy! September 21, 2009September 21, 2009As most of you know, the Emmys aired live last night, and the show hogged the ratings as usual. Usually, this year included, I just skip the awards and check out the big winners later that night or the next day. However, there was one category that caught my eye… Read More
Trayvon Martin Case Affects Marketing For Fox’s “Neighborhood Watch” March 28, 2012March 28, 2012You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump. Read More
Baz Luhrmann Wants To Share His Vision For “The Great Gatsby” With You Using The Gatsby Journal May 8, 2013Director Baz Luhrmann has decided to share his process in adapting the F. Scott Fitzgerald novel The Great Gatsby by compiling series of notes on the production through an online interactive journal called The Gatsby Journal. With plans to update on a weekly basis, the first bits of information provided… Read More
While the premiere had a decent 7.59 million viewers, only about half of that those viewers remained by the season finale.