The Official “LOST” Facebook Page Updates Timeline to Match Events Within the Show Dan Koelsch, March 30, 2012 You may not be following the Facebook page for ABC’s LOST considering it’s been off the air for almost two years, but you real fans may want to start. In honor of castmember Henry Ian Cusick (a.k.a. Desmond Hume) starring in the new ABC series Scandal, the LOST Facebook timeline has been updated to include some events from the show involving Desmond. It’s not surprising to see ABC use the Facebook page of another series to cross-promote, since LOST has over 9 million likes on the social networking site. The page was also used to help promote ABC’s other mystery drama The River to mixed results. While the premiere had a decent 7.59 million viewers, only about half of that those viewers remained by the season finale.The timeline includes images with each added event, including Desmond first meeting Jack, when Desmond killed Kelvin, and of course the day Oceanic 815 crashed. Check out the page to see more.The political drama Scandal debuts on April 5th at 10/9c on ABC. Social Networks Viral Marketing ABCFacebookLOSTScandal
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
3 Short Prequels To “Dawn of the Planet Of The Apes” Explain 10 Year Gap After “Rise” July 1, 2014Tucked in the credits of Rise of the Planet of the Apes was what descended the earth into a viral epidemic. This so-called Simian Flu is what wiped out most humans and left the apes in a very strong position at the beginning of Dawn of the Planet Of The… Read More
“Green Lantern” Gets ‘Got Milk?’ Ad, Viral Site, And More May 28, 2011Remember when we were all worried that Green Lantern would not have much of a marketing push due to difficulties with its special effects? It seems that in the weeks since Warner Bros. tempered marketing expectations, fans have faced a barraged of trailers, television spots, viral websites, and much more…. Read More
While the premiere had a decent 7.59 million viewers, only about half of that those viewers remained by the season finale.