The Official “LOST” Facebook Page Updates Timeline to Match Events Within the Show Dan Koelsch, March 30, 2012 You may not be following the Facebook page for ABC’s LOST considering it’s been off the air for almost two years, but you real fans may want to start. In honor of castmember Henry Ian Cusick (a.k.a. Desmond Hume) starring in the new ABC series Scandal, the LOST Facebook timeline has been updated to include some events from the show involving Desmond. It’s not surprising to see ABC use the Facebook page of another series to cross-promote, since LOST has over 9 million likes on the social networking site. The page was also used to help promote ABC’s other mystery drama The River to mixed results. While the premiere had a decent 7.59 million viewers, only about half of that those viewers remained by the season finale.The timeline includes images with each added event, including Desmond first meeting Jack, when Desmond killed Kelvin, and of course the day Oceanic 815 crashed. Check out the page to see more.The political drama Scandal debuts on April 5th at 10/9c on ABC. Social Networks Viral Marketing ABCFacebookLOSTScandal
Viral Marketing ABC Asks You “What is Revenge” September 16, 2011September 16, 2011They say that revenge is a dish best served cold, but when it is served by the steamy Emily VanCamp, then it is something that you want to just eat right up. Revenge is a new ABC drama that is loosely based on Alexandre Dumas novel The Count of Monte… Read More
Paranormal Activity 2: Creepy Phone Call Leads To Katie’s Voicemail October 19, 2010Briefly: While the viral marketing for Paranormal Activity 2 is not really streamlined or narrative in nature, it’s still fascinating. Dread Central got a phone call last night (which you can hear on the site) from what appeared to be a frantic Katie (from the first film) trying to get… Read More
“The Grand Budapest Hotel” Launches Quirky Viral Educational Website January 28, 2014January 28, 2014Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel. The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless… Read More
While the premiere had a decent 7.59 million viewers, only about half of that those viewers remained by the season finale.