The Official “LOST” Facebook Page Updates Timeline to Match Events Within the Show Dan Koelsch, March 30, 2012 You may not be following the Facebook page for ABC’s LOST considering it’s been off the air for almost two years, but you real fans may want to start. In honor of castmember Henry Ian Cusick (a.k.a. Desmond Hume) starring in the new ABC series Scandal, the LOST Facebook timeline has been updated to include some events from the show involving Desmond. It’s not surprising to see ABC use the Facebook page of another series to cross-promote, since LOST has over 9 million likes on the social networking site. The page was also used to help promote ABC’s other mystery drama The River to mixed results. While the premiere had a decent 7.59 million viewers, only about half of that those viewers remained by the season finale.The timeline includes images with each added event, including Desmond first meeting Jack, when Desmond killed Kelvin, and of course the day Oceanic 815 crashed. Check out the page to see more.The political drama Scandal debuts on April 5th at 10/9c on ABC. Social Networks Viral Marketing ABCFacebookLOSTScandal
Panem October Aftermath: Rowan the Gamemaster Speaks Out About Lionsgate Issue September 22, 2011September 22, 2011A few months back we reported the launch of an ARG for the highly anticipated adaptation of The Hunger Games. But hours after our article went up, we quickly had to take it down. We were informed that Lionsgate (the studio behind the adaptation) was not behind the marketing and… Read More
“Gone Girl” Trailer: Ben Affleck And David Fincher’s Drama Has Chills Running Down Your Spine July 7, 2014July 7, 2014The second trailer David Fincher‘s adaptation of Gone Girl, starring Ben Affleck and Rosamund Pike, as gone online. Based on the Gillian Flynn – she also wrote the screenplay – novel of the same name, Gone Girl is a story that reads like it has been ripped from the headlines…. Read More
Fassbender and McAvoy Answer Fans’ Questions In Latest “X-Perts” May 21, 2011While today’s biggest viral news concerns the awesome first look at Bane in 2012’s The Dark Knight Rises, this summer’s batch of films is hardly shying away from their own marketing efforts. It is hard to believe, but X-Men: First Class is two weeks from release, and their popular X-Perts… Read More
While the premiere had a decent 7.59 million viewers, only about half of that those viewers remained by the season finale.