Short Film “Reboot” Starts ARG Involving Trailer Dan Koelsch, April 9, 2012April 9, 2012 The holiday may have already passed, but for those not willing to let go, there’s one short film that has plenty of easter eggs for you. The cyberpunk thriller Reboot, which was funded through Kickstarter, is putting on an ARG that starts off with their trailer. Take a look and get the details after the break. The trailer above can be found on the film’s official website, and if you pay close enough attention, there are a few clues that can get you rewards, including a pretty cool desktop wallpaper that I don’t want to spoil for you. While the campaign has already started, it shouldn’t be that hard to catch up. There are several “Levels” that you can get to, and the players with the top 10 high scores will receive a free HD download of the film when it becomes available. The grand prize winner also gets the official soundtrack signed by the composer and a poster signed by the writer/director.Check out the ARG’s Scoreboard page for more details, and be sure to follow the film on Facebook, Twitter, and YouTube. In a smart move, there will be a sneak preview of the film at DEF CON (the hacker’s Comic-Con) in July. Stay tuned to MovieViral as we bring you more on this campaign, including possibly being involved ourselves.In Reboot, a young female hacker awakens from a traumatic event that she scarcely remembers, and an iPhone glued to her hand. On the phone, a countdown is ticking away to zero. What happens at zero? Who is she, and why has she become an extension of the device? As the minutes tick away, our heroine must race against time to put the pieces together before the mysterious, pending zero-hour strikes. The short film is written and directed by Joe Kawasaki and stars Emily Somers, Travis Aaron Wade, Sonalii Castillo, Martin Copping, Janna Bossier, Troy Vincent, and Justin M. Via. ARGs & Campaigns Viral Marketing RebootShort filmTrailer
NBC Viral Round-Up: The Office and Community October 23, 2009October 23, 2009We all know that NBC has the most consistent viral presence among the broadcast networks (with ABC coming in second), and they seem to favor Thursday shows. With The Office and Community airing last night, we have a few updates on their virals. First off, the webisodes are back for… Read More
Repo Men Pink Slip ARG Update March 4, 2010March 4, 2010We’ve been reporting on the activities of the Repo Men ARG from the start, and since the hunt has reached the end of its first week, we thought we’d give you an update of what’s been going on. If you’ve been following the activities of Ciji, Will, Alex and Usman,… Read More
AdWeek’s Best of 2000s Includes Viral Videos, Super Bowl Ads, and More December 16, 2009Adweek, the leading source of news for the advertising industry, has compiled their list of greatest hits of the decade. While most of the categories are for regular advertising, there are some interesting categories worth taking a look at. Their “Media” section has such categories as best Web Site (YouTube),… Read More