Short Film “Reboot” Starts ARG Involving Trailer Dan Koelsch, April 9, 2012April 9, 2012 The holiday may have already passed, but for those not willing to let go, there’s one short film that has plenty of easter eggs for you. The cyberpunk thriller Reboot, which was funded through Kickstarter, is putting on an ARG that starts off with their trailer. Take a look and get the details after the break. The trailer above can be found on the film’s official website, and if you pay close enough attention, there are a few clues that can get you rewards, including a pretty cool desktop wallpaper that I don’t want to spoil for you. While the campaign has already started, it shouldn’t be that hard to catch up. There are several “Levels” that you can get to, and the players with the top 10 high scores will receive a free HD download of the film when it becomes available. The grand prize winner also gets the official soundtrack signed by the composer and a poster signed by the writer/director.Check out the ARG’s Scoreboard page for more details, and be sure to follow the film on Facebook, Twitter, and YouTube. In a smart move, there will be a sneak preview of the film at DEF CON (the hacker’s Comic-Con) in July. Stay tuned to MovieViral as we bring you more on this campaign, including possibly being involved ourselves.In Reboot, a young female hacker awakens from a traumatic event that she scarcely remembers, and an iPhone glued to her hand. On the phone, a countdown is ticking away to zero. What happens at zero? Who is she, and why has she become an extension of the device? As the minutes tick away, our heroine must race against time to put the pieces together before the mysterious, pending zero-hour strikes. The short film is written and directed by Joe Kawasaki and stars Emily Somers, Travis Aaron Wade, Sonalii Castillo, Martin Copping, Janna Bossier, Troy Vincent, and Justin M. Via. ARGs & Campaigns Viral Marketing RebootShort filmTrailer
Watch the Wreck-It Ralph “Hero’s Duty” Commercial October 19, 2012October 19, 2012For the past few years, Disney has been in the fake commercial game, and their viral video plans are in full swing with their upcoming animated adventure Wreck-It Ralph. We’ve already seen video arcade commercials for the games Fix-It Felix, Jr. and Sugar Rush, so it was only a matter… Read More
Facebook Apps for “Pitch Perfect” and CBS’s “Vegas” September 13, 2012Two new Facebook Apps debuted recently for very different projects. Universal’s musical comedy Pitch Perfect comes out next month, and their Facebook app involves internet memes. The new CBS television drama Vegas might be more serious, but their Facebook app is just as glitzy. Get the details on both after… Read More
iPhone 4: New Video Features, Commercial Directed By Academy Award Winner Sam Mendes June 7, 2010June 7, 2010Apple Inc. has a storied history of using accomplished directors for their commercials. They usually reserve the effort for big changes or campaigns, and their latest is no different. The Cupertino-based computer company has tapped Oscar winner Sam Mendes (American Beauty) to direct a commercial for the iPhone 4, announced… Read More