Short Film “Reboot” Starts ARG Involving Trailer Dan Koelsch, April 9, 2012April 9, 2012 The holiday may have already passed, but for those not willing to let go, there’s one short film that has plenty of easter eggs for you. The cyberpunk thriller Reboot, which was funded through Kickstarter, is putting on an ARG that starts off with their trailer. Take a look and get the details after the break. The trailer above can be found on the film’s official website, and if you pay close enough attention, there are a few clues that can get you rewards, including a pretty cool desktop wallpaper that I don’t want to spoil for you. While the campaign has already started, it shouldn’t be that hard to catch up. There are several “Levels” that you can get to, and the players with the top 10 high scores will receive a free HD download of the film when it becomes available. The grand prize winner also gets the official soundtrack signed by the composer and a poster signed by the writer/director.Check out the ARG’s Scoreboard page for more details, and be sure to follow the film on Facebook, Twitter, and YouTube. In a smart move, there will be a sneak preview of the film at DEF CON (the hacker’s Comic-Con) in July. Stay tuned to MovieViral as we bring you more on this campaign, including possibly being involved ourselves.In Reboot, a young female hacker awakens from a traumatic event that she scarcely remembers, and an iPhone glued to her hand. On the phone, a countdown is ticking away to zero. What happens at zero? Who is she, and why has she become an extension of the device? As the minutes tick away, our heroine must race against time to put the pieces together before the mysterious, pending zero-hour strikes. The short film is written and directed by Joe Kawasaki and stars Emily Somers, Travis Aaron Wade, Sonalii Castillo, Martin Copping, Janna Bossier, Troy Vincent, and Justin M. Via. ARGs & Campaigns Viral Marketing RebootShort filmTrailer
NBC’s Hero Behind The Cape Contest January 7, 2011January 9, 2011NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you… Read More
JK Rowling Announces A Harry Potter “Unique Online Reading Experience” June 23, 2011The time is finally here. JK Rowling has announced what her Pottermore project is, and it may not be what you expect. She describes it as a “unique online reading experience” that presents the same story of Harry Potter, but with a twist. Watch the announcement after the break. Read More
Record Your Reaction To The New “Evil Dead” Red Band Trailer January 3, 2013January 3, 2013The new red band trailer for the Evil Dead remake came out today, and it’s pretty intense. TriStar Pictures is so certain the trailer will make you squirm and scream that they want you to record your reaction. Head over to DareToShareYourScare.com to record yourself watching the trailer. You can… Read More