Mark of the Spider-Man: Peter Parker’s Backpack Found and More Dan Koelsch, April 25, 2012 The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. The backpack has some innocuous stuff, like supplies for chemistry class, photos, and a Daily Bugle about Spider-Man. However, Peter’s notebook is included, with several pages being revealed. There’s a lot of science-y stuff in there, but also sketches of potential Spider-Man masks and logos. There’s even two pages full of Spider-Man logos written out as a code, which Superhero Hype was able to crack. SOMETIMES THE FACE IN THE MIRROR DOES NOT EVEN LOOK LIKE ME ONE MINUTE I AM ACING MY MIDTERMS THE NEXT I AM IN FISTFIGHTS I HAVE MADE EVERY MISTAKE A TEENAGER COULD MAKE BELIEVE ME I WISH I COULD TAKE BACK MY WORST DECISIONS BUT I CANNOT LIVE IN THE PAST INSTEAD I MUST BECOME THE BEST VERSION OF MYSELF I WILL SUCCEEDAs you might have guessed, the guys at Unfiction helped figure that out, and they also found some other clues that leads to a new viral website, titled Parker’s POV. This site acts a photography blog for our main character, and while it does include your typical pretentious photos, it also has images of the Spider-Man graffiti we’ve covered, Gwen Stacy (Emma Stone) as part of the Debate Club, and a photo proof with some red “x”s and blue “+”s.As of now, the meaning of these marks are not known, but as our friend Anton has pointed out, some of the photos on this blog have a white outline with partial lettering that make up the word “ENGINEERING”. What does this all mean? Let us know your thoughts in the comments below, and we’ll of course have an update when we get some answers.Follow the Mark of the Spider-Man campaign with our Viral Hub, and be sure to check out The Avengers next Friday, which will feature the debut of the last trailer for The Amazing Spider-Man. ARGs & Campaigns Viral Marketing Mark of the Spider-ManParker's POVThe Amazing Spider-Man
Special LIVE ViralCast: Repo Men Hunt – Starting at 2PM PST, 5PM EST March 7, 2010March 7, 2010UPDATE: The ViralCast has ended and is online here. ViralCast will be broadcasting LIVE today with special guests Ciji and Alex, two Repo Men runners. We’ll also be chatting with Mike Selinker, President of Lone Shark Games, the company behind the hunt. You can listen live after the jump, or… Read More
“H+ The Digital Series” Has Viral Website and Videos August 15, 2012August 15, 2012Last week, the highly anticipated H+ The Digital Series debuted online to a favorable response. The web series is about a future where an implant hooks your brain up to the Internet 24/7. The company behind the technology has a website, and there are some in-world videos as well. Take… Read More
Exclusive: Interview Answers Questions About “They’re Here” October 5, 2010October 18, 2011After we caught wind of the viral campaign for They’re Here, I thought it was a long shot to contact them to get any answers before the October 10th countdown ended. Fortunately, I was wrong, as I was able to get whoever is behind it to answer five questions with… Read More