Mark of the Spider-Man: Peter Parker’s Backpack Found and More Dan Koelsch, April 25, 2012 The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. The backpack has some innocuous stuff, like supplies for chemistry class, photos, and a Daily Bugle about Spider-Man. However, Peter’s notebook is included, with several pages being revealed. There’s a lot of science-y stuff in there, but also sketches of potential Spider-Man masks and logos. There’s even two pages full of Spider-Man logos written out as a code, which Superhero Hype was able to crack. SOMETIMES THE FACE IN THE MIRROR DOES NOT EVEN LOOK LIKE ME ONE MINUTE I AM ACING MY MIDTERMS THE NEXT I AM IN FISTFIGHTS I HAVE MADE EVERY MISTAKE A TEENAGER COULD MAKE BELIEVE ME I WISH I COULD TAKE BACK MY WORST DECISIONS BUT I CANNOT LIVE IN THE PAST INSTEAD I MUST BECOME THE BEST VERSION OF MYSELF I WILL SUCCEEDAs you might have guessed, the guys at Unfiction helped figure that out, and they also found some other clues that leads to a new viral website, titled Parker’s POV. This site acts a photography blog for our main character, and while it does include your typical pretentious photos, it also has images of the Spider-Man graffiti we’ve covered, Gwen Stacy (Emma Stone) as part of the Debate Club, and a photo proof with some red “x”s and blue “+”s.As of now, the meaning of these marks are not known, but as our friend Anton has pointed out, some of the photos on this blog have a white outline with partial lettering that make up the word “ENGINEERING”. What does this all mean? Let us know your thoughts in the comments below, and we’ll of course have an update when we get some answers.Follow the Mark of the Spider-Man campaign with our Viral Hub, and be sure to check out The Avengers next Friday, which will feature the debut of the last trailer for The Amazing Spider-Man. ARGs & Campaigns Viral Marketing Mark of the Spider-ManParker's POVThe Amazing Spider-Man
TRON: Legacy Comic-Con Footage Leaked July 23, 2010July 24, 2010I’m sure Disney is going to pull this within the hour, so I’m going to keep this short and sweat. The eight minutes of TRON: Legacy footage that was shown at Comic-Con has (finally) made its way onto YouTube. After the jump watch the shaky-handheld-but-watchable video after the break. Read More
Alan’s Insanity Expressed On New “The Hangover Part III” Tumblr April 17, 2013April 17, 2013While there have been some great tumblr sites that were used for some viral marketing campaigns, there are a few that feel like they are last ditch efforts from the digital marketing department. Take for instance the latest tumblr for The Hangover Part III, set up by the WB team…. Read More
ARGs & Campaigns Interactive Haunted Hotel Mystery Could Stream To Movie Theaters July 18, 2013Have you ever wanted to unravel the mystery of why a place is haunted and what a ghost might be trying to tell you? Well, the wild minds at ALTERnetREALITY have created a haunted hotel experience called Windward Hotel that will let you do that “LIVE” and in person. Find… Read More