Mark of the Spider-Man: Peter Parker’s Backpack Found and More Dan Koelsch, April 25, 2012 The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. The backpack has some innocuous stuff, like supplies for chemistry class, photos, and a Daily Bugle about Spider-Man. However, Peter’s notebook is included, with several pages being revealed. There’s a lot of science-y stuff in there, but also sketches of potential Spider-Man masks and logos. There’s even two pages full of Spider-Man logos written out as a code, which Superhero Hype was able to crack. SOMETIMES THE FACE IN THE MIRROR DOES NOT EVEN LOOK LIKE ME ONE MINUTE I AM ACING MY MIDTERMS THE NEXT I AM IN FISTFIGHTS I HAVE MADE EVERY MISTAKE A TEENAGER COULD MAKE BELIEVE ME I WISH I COULD TAKE BACK MY WORST DECISIONS BUT I CANNOT LIVE IN THE PAST INSTEAD I MUST BECOME THE BEST VERSION OF MYSELF I WILL SUCCEEDAs you might have guessed, the guys at Unfiction helped figure that out, and they also found some other clues that leads to a new viral website, titled Parker’s POV. This site acts a photography blog for our main character, and while it does include your typical pretentious photos, it also has images of the Spider-Man graffiti we’ve covered, Gwen Stacy (Emma Stone) as part of the Debate Club, and a photo proof with some red “x”s and blue “+”s.As of now, the meaning of these marks are not known, but as our friend Anton has pointed out, some of the photos on this blog have a white outline with partial lettering that make up the word “ENGINEERING”. What does this all mean? Let us know your thoughts in the comments below, and we’ll of course have an update when we get some answers.Follow the Mark of the Spider-Man campaign with our Viral Hub, and be sure to check out The Avengers next Friday, which will feature the debut of the last trailer for The Amazing Spider-Man. ARGs & Campaigns Viral Marketing Mark of the Spider-ManParker's POVThe Amazing Spider-Man
ARGs & Campaigns Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past September 11, 2010September 11, 2010We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also… Read More
NBC’s “Revolution” Gets Web Prequel February 27, 2013February 27, 2013NBC’s new hit show Revolution comes back for the second half of its first season on March 25th, but you’re in luck if you can’t wait until then. NBC has posted the first episode of a prequel web series called “Enemies of the State”. Check it out, along with a… Read More
Watch the First Episode of Interactive Social Film “The Beauty Inside” August 15, 2012The Beauty Inside is a new interactive web series from Toshiba and Intel, makers of the social film experience Inside. While the last time around we got to dive to the horror/thriller genre, this time we have a romantic comedy with a unique twist. The first episode debuted tonight, so… Read More