Mark of the Spider-Man: Peter Parker’s Backpack Found and More Dan Koelsch, April 25, 2012 The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. The backpack has some innocuous stuff, like supplies for chemistry class, photos, and a Daily Bugle about Spider-Man. However, Peter’s notebook is included, with several pages being revealed. There’s a lot of science-y stuff in there, but also sketches of potential Spider-Man masks and logos. There’s even two pages full of Spider-Man logos written out as a code, which Superhero Hype was able to crack. SOMETIMES THE FACE IN THE MIRROR DOES NOT EVEN LOOK LIKE ME ONE MINUTE I AM ACING MY MIDTERMS THE NEXT I AM IN FISTFIGHTS I HAVE MADE EVERY MISTAKE A TEENAGER COULD MAKE BELIEVE ME I WISH I COULD TAKE BACK MY WORST DECISIONS BUT I CANNOT LIVE IN THE PAST INSTEAD I MUST BECOME THE BEST VERSION OF MYSELF I WILL SUCCEEDAs you might have guessed, the guys at Unfiction helped figure that out, and they also found some other clues that leads to a new viral website, titled Parker’s POV. This site acts a photography blog for our main character, and while it does include your typical pretentious photos, it also has images of the Spider-Man graffiti we’ve covered, Gwen Stacy (Emma Stone) as part of the Debate Club, and a photo proof with some red “x”s and blue “+”s.As of now, the meaning of these marks are not known, but as our friend Anton has pointed out, some of the photos on this blog have a white outline with partial lettering that make up the word “ENGINEERING”. What does this all mean? Let us know your thoughts in the comments below, and we’ll of course have an update when we get some answers.Follow the Mark of the Spider-Man campaign with our Viral Hub, and be sure to check out The Avengers next Friday, which will feature the debut of the last trailer for The Amazing Spider-Man. ARGs & Campaigns Viral Marketing Mark of the Spider-ManParker's POVThe Amazing Spider-Man
“Godzilla” Trailer: You’re Hiding Something Out There February 25, 2014February 25, 2014So after a couple of small viral campaigns to drive up some anticipation, Warner Bros. has released the first full trailer for Godzilla. Hit the jump to see it. Read More
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More
Tron Legacy: What You Get For Playing The Game February 24, 2010December 1, 2010Right now cities around the world have locations in arcades where you can get a code for the new Tron Legacy Flynn Lives ARG. The question is, what is the experience like, and what exactly do you get? Luckily we have a play-by-play by a player (or “operative”) who got… Read More