The “Amazing Spider-Man” Viral Continues With Wrestling Poster and Website Dan Koelsch, May 7, 2012 Earlier today, we told you about the updates to The Amazing Spider-Man viral campaign involving the Parker’s POV website. However, there is even more viral news today, this time coming from the Webbed Menace website. Get the details after the break. WebbedMenace.com is a website where you can submit your “sightings” of Spider-Man, with the goal of helping the police catch the vigilante. All you are really doing is taking pictures of someone in a Spider-Man costume and uploading to the site, but there apparently is now a prize for participating. Those who submitted their sightings are getting two posters in the mail. The first is Wanted poster featured on the site and given away at WonderCon. The second is a poster for a wrestling match, and has a Lucha Libre mask that looks a lot like Spider-Man.The poster is advertising a specific Lucha Libre match on October 17th of last year, and while you can’t see it in the above picture, it mentions Jerera’s Boxing Gym as the location. That leads us to the website for the gym, which mentions the bout in their news section. Also of note in the news section is the fact that the last update mentions that the gym is closed because of roof damage from the weather.This update is significant, because in the most versions of Spider-Man’s origin, Parker uses his new powers to make money in wrestling until his Uncle Ben’s death inspires him become a hero. Director Marc Webb has suggested he might change this in the new film, but this brings up doubts about that. This part of the story might only be told through the viral campaign, so we’ll have to see if anything comes of this new website.The Amazing Spider-Man opens in 3D on July 3rd, and as always, keep up with the viral campaign with our Spider-Man Viral Hub.Source: Superhero Hype ARGs & Campaigns Viral Marketing The Amazing Spider-Man
Kevin Smith To Distribute “Red State” Himself, Forgo Any Advertising January 24, 2011January 24, 2011The big buzz late Sunday night was Kevin Smith’s surprise announcement at the Sundance Film Festival. After screening his latest film Red State, Smith was supposed to hold an auction for potential distributors. However, Smith instead chose a very unique distribution method. Get the details after the break. Read More
Viral Video Round Up: Toy Story, Guy Ritchie, Captain Planet, Aziz Ansari, Dark Knight Rises, And More! September 5, 2011September 5, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
AdWeek’s Best of 2000s Includes Viral Videos, Super Bowl Ads, and More December 16, 2009Adweek, the leading source of news for the advertising industry, has compiled their list of greatest hits of the decade. While most of the categories are for regular advertising, there are some interesting categories worth taking a look at. Their “Media” section has such categories as best Web Site (YouTube),… Read More
This update is significant, because in the most versions of Spider-Man’s origin. http://www.knowdebt.org/