The “Amazing Spider-Man” Viral Continues With Wrestling Poster and Website Dan Koelsch, May 7, 2012 Earlier today, we told you about the updates to The Amazing Spider-Man viral campaign involving the Parker’s POV website. However, there is even more viral news today, this time coming from the Webbed Menace website. Get the details after the break. WebbedMenace.com is a website where you can submit your “sightings” of Spider-Man, with the goal of helping the police catch the vigilante. All you are really doing is taking pictures of someone in a Spider-Man costume and uploading to the site, but there apparently is now a prize for participating. Those who submitted their sightings are getting two posters in the mail. The first is Wanted poster featured on the site and given away at WonderCon. The second is a poster for a wrestling match, and has a Lucha Libre mask that looks a lot like Spider-Man.The poster is advertising a specific Lucha Libre match on October 17th of last year, and while you can’t see it in the above picture, it mentions Jerera’s Boxing Gym as the location. That leads us to the website for the gym, which mentions the bout in their news section. Also of note in the news section is the fact that the last update mentions that the gym is closed because of roof damage from the weather.This update is significant, because in the most versions of Spider-Man’s origin, Parker uses his new powers to make money in wrestling until his Uncle Ben’s death inspires him become a hero. Director Marc Webb has suggested he might change this in the new film, but this brings up doubts about that. This part of the story might only be told through the viral campaign, so we’ll have to see if anything comes of this new website.The Amazing Spider-Man opens in 3D on July 3rd, and as always, keep up with the viral campaign with our Spider-Man Viral Hub.Source: Superhero Hype ARGs & Campaigns Viral Marketing The Amazing Spider-Man
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More
Flynn Lives: “TRON: The Next Day” Blu-ray Footage Leaked Online March 12, 2011March 12, 2011A few months ago, it was reported that new scenes, possibly even a teaser for ‘TR3N’, would be included with the DVD Extras of TRON: Legacy. At least one of those extras leaked online earlier today. The video is both a continuation and a brief summary of the viral campaign,… Read More
Aliens Have Destroyed My Home, But Now We Know More About Them! February 22, 2011No, this isn’t the rant of a crazy man. The Battle: Los Angeles viral campaign has ramped up with two new updates. First, we at MovieViral got mailed a letter from the W.A.T.C.H. group that contains a photo showing my home being destroyed by our alien enemy. Fortunately, we do… Read More
This update is significant, because in the most versions of Spider-Man’s origin. http://www.knowdebt.org/