“The Amazing Spider-Man” Viral Campaign Slings Into WonderCon Dan Koelsch, March 18, 2012March 21, 2012 As was to be be expected, the viral campaign for Columbia Pictures’ The Amazing Spider-Man picked up some steam at WonderCon this weekend. In conjunction with Sony’s panel yesterday afternoon, there were a few updates to the campaign. Get the details after the break. Down the street from the Anaheim Convention Center (the temporary location for WonderCon this year), Daily Bugle vans were handing out Wanted posters for Spidey. Of course, the Daily Bugle is the fictional newspaper featured in the Spider-Man universe, and they often have a negative spin on the superhero. (Click images for full size)The posters have a link to a new viral website, WebbedMenace.com, which is dedicated to finding the vigilante Spider-Man and bringing him to justice. The site even has a video from The Daily Bugle that references the Mark of the Spider-Man tagging event by making it part of the story. Captain George Stacy (played by Dennis Leary) is interviewed about Spider-Man, and it’s clear he thinks of him as just a criminal.Stacy and the posters give out a hotline phone number you can call (877-651-8503) if you see Spider-Man or anything Spidey-related. You can also submit your photos of Spider-Man sightings to the website. The website has a Twitter account, so be sure to follow @WebbedMenace to get updates. You can follow @markofspiderman to get the opposing pro-Spider-Man side of things, but it looks like that part of the campaign is on hold for a while while the Webbed Menace component makes its own mark.Sony seems to love this whole “call in with your sightings” concept, as they are also currently using it for Men in Black III, as well as previously for District 9.Stay tuned to MovieViral as we continue to bring you updates on this viral campaign. We will also be creating a Hub for The Amazing Spider-Man and Prometheus, so check back for those within the next couple of days. The Amazing Spider-Man opens in 3D on July 3rd. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Viral Videos Mark of the Spider-ManThe Amazing Spider-ManWebbed MenaceWondercon
“Prometheus” Viral Campaign Continues On With Recruitment At San Diego Comic-Con June 27, 2012August 4, 2012Normally a viral campaign would end when the film opens theatrically. But a new viral video for Prometheus has appeared online today that disproves that notion. Previous campaigns have focused on Elizabeth Shaw’s plea to Weyland to fund the fateful expedition, a description of a med pod, and a test… Read More
Viral Video Round Up: Wall-E, The Dark Knight, Steven Spielberg, Prometheus, And More! January 16, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Heroes – Join the Evolution September 24, 2009The new series of Heroes started this week on NBC. And what a start it made! It was a great opener and promises more good things to come. Over the past few seasons, Heroes has had quite a few viral sites on the go and have been one of the… Read More
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