Oscorp Website Found for “The Amazing Spider-Man” Dan Koelsch, May 10, 2012 While everyone’s focus may be on the event happening tomorrow afternoon, we have another update to The Amazing Spider-Man viral campaign beforehand. The website for Oscorp Industries has been found. Get the details after the break. If you have seen the other Spider-Man films, you should remember Oscorp as the company created by Norman Osborn, the father of Peter Parker’s best friend Harry Osborn. The information we have on the new reboot suggests neither the Osborns nor Oscorp are featured as prominently this time around, but this year’s WonderCon confirmed there would be some significant connection when Oscorp badges were given away. Now we have an actual website for the company, OscorpIndustries.com, though right now it just has the company’s logo.Thanks to my Twitter friends Fight4TheUsers and GuestUser17 for first bringing this to my attention and confirming the site’s legitamacy (it’s owned by Sony, parent company to Columbia Pictures). Hopefully the events tomorrow spark a change in the site, as the film is now less than 2 months away from opening in theaters.To catch up on all our coverage, be sure to check out our The Amazing Spider-Man Viral Hub. ARGs & Campaigns Viral Marketing OscorpThe Amazing Spider-Man
“The Amazing Spider-Man” Viral Campaign Slings Into WonderCon March 18, 2012March 21, 2012As was to be be expected, the viral campaign for Columbia Pictures’ The Amazing Spider-Man picked up some steam at WonderCon this weekend. In conjunction with Sony’s panel yesterday afternoon, there were a few updates to the campaign. Get the details after the break. Read More
“The Amazing Spider-Man” Viral Begins Twitter Scavenger Hunts February 10, 2012March 21, 2012When the theatrical trailer for The Amazing Spider-Man earlier this week, a hidden message was spotted toward the end. When plugged into a web address, a site was discovered with six video screens filled with static and the new film’s logo. Nobody had any clue what this was for…until tonight…. Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More