Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
2012: Survival Lottery is a Sham November 6, 2009Looks like Soren was right about keeping an eye on the guy selling the Naaczaal ticket. As we reported earlier today, the scalper gave the name and link to an Isabella St Simon, for whom he supposedly had a personalized ticket. At the time, her website didn’t have anything referencing… Read More
Amazing Movie Rap Videos! February 4, 2010I’m a huge fan of fan-created content when it comes to movies and TV shows, most notably LOST and the amazing fan videos and art that have been created in the history of the show’s run. YouTube user Robomayhem is another great example of fan created content, with their unique way of summarizing an entire movie in… Read More
District 9: Behind The Scenes Photographs January 25, 2010Facebook isn’t a stranger to film and television promotions. They’re probably one of the biggest promotional tools on the internet next to YouTube, and having ads on their website (along with selling the site) is what made them the multi-billionaires that they are today. Facebook has added features in the last… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve