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The Latest Viral News for Films and Beyond!

Play The ‘Source Code’ Social Media Game

Dan Koelsch, March 10, 2011May 12, 2011

Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend.

The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below.





Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012.


Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens.

Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group

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Comments (3)

  1. Pingback: Play The ‘Source Code’ Social Media Game – MovieViral | Facebool-Login
  2. 300 Internet Marketers says:
    March 27, 2011 at 1:39 am

    Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.

    -Steve

  3. Chester Branch says:
    March 30, 2011 at 7:34 pm

    It’s Ground Hog’s Day meets Quantum Leap. http://j.mp/hTo5MT

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