Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Reporter Disappears at “The Devil Inside” DVD Event

Dan Koelsch, May 23, 2012

The Devil Inside opened in January to terrible reviews and a lot of backlash about its abrupt and unsatisfying ending. The film was released on DVD last week, and the post-release viral campaign continued. Get the details after the break.

The Devil Inside took the odd route of creating an online viral that the audience only knows about AFTER seeing the film. The Rossi Files follows the possessed Rossi family that is featured in the mockumentary. Now the film goes even more meta, as we get a video about a reporter who disappears during an event for the film’s May 15th DVD release.

The Linda Vista Community Hospital in Los Angeles County has been abandoned since 1991, so Paramount hosted a tour at the historical venue for the press. Per CineMovie:

Members of the “Boyle Heights Paranormal Project” guided press into the empty hallways as they recounted stories of horror that have occurred at the Linda Vista Hallway. White Witch of Los Angeles, Maja D’Aoust, lectured attendees on the practice of exorcism as seen in THE DEVIL INSIDE movie

The following footage is the last anyone has ever seen of reporter John Gallo.

As you should have guessed, this video is fake. Neither this promotional event nor the reporter being missing have been publicized anywhere else. I even had a hard time finding a reporter named John Gallo, since both the CineMovie article and the video conveniently neglected to mention the outlet for which Mr. Gallo reports. In fact, the only John Gallo reporter I could find works for CBS, a sister company to Paramount.

What do you think about this viral video stunt? I think it’s a little silly, especially since (almost) no one is going to believe it’s real, and it’s not even that good. I guess that kind of sums up the movie itself.

Viral Marketing The Devil Inside

Post navigation

Previous post
Next post

Related Posts

TubeRank Helps You Create Viral Videos

February 12, 2013

Viral videos are difficult to make. How can you be sure that your video will inspire people to share and talk about it? TubeRank is an online app from VAN that is designed specifically to help you come up with ideas with viral potential. Just select the triggers, interests, and…

Read More

Michael J. Fox Re-Shoots Back to the Future Teaser

October 13, 2010

This year marks the 25th anniversary of Back to the Future, a new classic that still lives on to this day. We’ve seen a few things to honor the occasion (including a Blu-Ray release of the Trilogy). Now the cast looks to be having a reunion at the Spike 2010…

Read More

42 Entertainment Is NOT Working On “The Dark Knight Rises” Viral Campaign (Updated x2)

June 2, 2011June 3, 2011

UPDATE: Hit the jump to read an important update to this story! Briefly: While this may not come as a surprise (based on quality and Peter from /Film even mentioning it in a tweet yesterday), we have gotten confirmation from a source that choses to remain anonymous that 42 Entertainment…

Read More

Comment

  1. SaideHeldberg says:
    June 10, 2012 at 9:19 pm

    I really liked “The Devil Inside” whether it was fake or
    not. The acting was well done and the movie kept me hooked. I saw this film
    during my last business trip for Dish and it was a lovely distraction. I’ve
    always loved horror and I became particularly fond of scaring myself as a
    child. It scared away the demons that were already piling up in my closet. I’m
    building a blog site where I can let my thoughts loose about films, but with my
    frequent traveling I decided to subscribe to Dish Online, where it’s easy to
    find a movie that fits my mood. There is too much time lost in airports and
    hotels; I would prefer to use that time watching and writing about a movie that
    has just blown my mind. I think the reporter was hiding in the john.  

     

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2025 The Sometimes Weekly Publishing Company. All Rights Reserved.