Reporter Disappears at “The Devil Inside” DVD Event Dan Koelsch, May 23, 2012 The Devil Inside opened in January to terrible reviews and a lot of backlash about its abrupt and unsatisfying ending. The film was released on DVD last week, and the post-release viral campaign continued. Get the details after the break. The Devil Inside took the odd route of creating an online viral that the audience only knows about AFTER seeing the film. The Rossi Files follows the possessed Rossi family that is featured in the mockumentary. Now the film goes even more meta, as we get a video about a reporter who disappears during an event for the film’s May 15th DVD release.The Linda Vista Community Hospital in Los Angeles County has been abandoned since 1991, so Paramount hosted a tour at the historical venue for the press. Per CineMovie:Members of the “Boyle Heights Paranormal Project” guided press into the empty hallways as they recounted stories of horror that have occurred at the Linda Vista Hallway. White Witch of Los Angeles, Maja D’Aoust, lectured attendees on the practice of exorcism as seen in THE DEVIL INSIDE movieThe following footage is the last anyone has ever seen of reporter John Gallo.As you should have guessed, this video is fake. Neither this promotional event nor the reporter being missing have been publicized anywhere else. I even had a hard time finding a reporter named John Gallo, since both the CineMovie article and the video conveniently neglected to mention the outlet for which Mr. Gallo reports. In fact, the only John Gallo reporter I could find works for CBS, a sister company to Paramount.What do you think about this viral video stunt? I think it’s a little silly, especially since (almost) no one is going to believe it’s real, and it’s not even that good. I guess that kind of sums up the movie itself. Viral Marketing The Devil Inside
Flynn Lives: Tron Legacy Event In IMAX February 24, 2010October 18, 2011MovieViral.com has discovered the site that FlynnLives is leading us to, Pit Cell. The page describes an “exclusive event” for FlynnLives members in 5 international IMAX theaters. The event will take place February 27th, and tickets will become available tomorrow, February 25th. More after the jump. Read More
Would The Real John Carter Please Stand Up? December 3, 2011Looks like Disney has launched a viral campaign for their upcoming film, John Carter. Andrew Stanton, director of John Carter, is looking for all of the John Carter’s of Earth. If your name is John Carter (or if you know a John Carter), you fit the bill. Hit the jump… Read More
This Year In Viral: 2012 December 29, 2012December 29, 2012The year 2012 is just about over, and fortunately the world did not end. So, I guess we should take a look back at the stories we covered this year. From the best and worst viral marketing campaigns, to our most shared articles, let’s take a trip down memory lane. Read More
I really liked “The Devil Inside” whether it was fake or not. The acting was well done and the movie kept me hooked. I saw this film during my last business trip for Dish and it was a lovely distraction. I’ve always loved horror and I became particularly fond of scaring myself as a child. It scared away the demons that were already piling up in my closet. I’m building a blog site where I can let my thoughts loose about films, but with my frequent traveling I decided to subscribe to Dish Online, where it’s easy to find a movie that fits my mood. There is too much time lost in airports and hotels; I would prefer to use that time watching and writing about a movie that has just blown my mind. I think the reporter was hiding in the john.