The Umbrella Corporation Wants To Recruit You in New “Resident Evil” Viral Dan Koelsch, May 31, 2012 This September, Resident Evil: Retribution opens in theaters to become the fifth film in the internationally successful zombie franchise based on the video game series. The Umbrella Corporation, having created the zombie virus, is the arch nemesis to Milla Jovovich’s heroine Alice. However, the job market is still tough, so if you’re looking for employment, Umbrella is recruiting. Get the details after the jump. While it’s nice to see Sony’s Resident Evil franchise finally create a website for the infamous Umbrella Corporation, UmbrellaCorporation.net, I don’t know if this will lead to a full on viral campaign or ARG. Right now the website is pretty simple. The homepage has your typical corporate look, and an introductory video pops up with a bit of Alice hacking in at the end. Once you get past the video, you’ll see Alice popping up in videos either in the header image or full screen, and she wants to make sure you know how evil Umbrella is.There is an About Us page that talks about the recruiting effort, including an international Recruiting Tour between April and September, though between that and the video, there are no clues as to whether or not there will be a physical presence to this recruitment. The Downloads page has some nice wallpapers and Facebook covers with the company’s logo. There’s not much else to the website, as I said, it is pretty simple.So, the real question is: Will this lead to a larger campaign? It’s hard to tell, but I think it could go either way. The website is a good starting point for a campaign, and there is even an Employee Login. Right now if you enter anything, it just gives you another Angry Alice video, but maybe it will be used for something more in the future. There are also a few events between now and the film’s September 14th release to kick start a full ARG. The video game conference E3 is in June, and the Resident Evil films usually have a presence at Comic-Con, which is in July. Like usual, we’ll have to wait and see where this all goes. ARGs & Campaigns Viral Marketing Resident Evil: RetributionUmbrella Corporation
Could You Be Seeing the ‘Lost’ Island at Disney Parks? January 7, 2010November 16, 2010Now, here’s an interesting story. Apparently, fans of the hit ABC show “Lost” are begging Disneyland and Disney World Resorts to convert their Tom Sawyer Islands into replicas of the “Lost” island! Sounds like a hair-brained scheme by a few nut jobs, right? Not so fast. Read More
You Might See Warning Signs for “The Darkest Hour” December 1, 2011Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. Read More
“X-Men: Days Of Future Past” Viral Review May 26, 2014With a resounding amount of positive reviews and a $302 million performance at the box office, it’s really no surprise to see that the X-Men Days Of Future Past marketing worked well under pressure. Up against the likes of Godzilla and The Neighbors, Bryan Singer‘s sequel could have easily took… Read More
Si esta corporación esta reclutando, el video que alice muestra es solo un video normal como si fuera una película, o alice en verdad hackeo la cuenta de umbrella. O Umbrella introdujó ese video nada más para como si fuera un reparto.
Si la Corporación Umbrella Esta reclutando para que, será!?. Y el vídeo de Jovovich (Alice), en UmbrellaCorporation.net será nada más un reparto normal?, osea así solamente para darle expectativa. Y además si es cierto!?, que Alice Hackeó la cuenta de UmbrellaCorporation.net. No se estoy preocupado por ese montaje analice el vídeo como si fuera algo real que ella nos estuviera advirtiendo Explíquenme de que se trata el vídeo, si es nada más un reparto?.