Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

The Umbrella Corporation Wants To Recruit You in New “Resident Evil” Viral

Dan Koelsch, May 31, 2012

This September, Resident Evil: Retribution opens in theaters to become the fifth film in the internationally successful zombie franchise based on the video game series. The Umbrella Corporation, having created the zombie virus, is the arch nemesis to Milla Jovovich’s heroine Alice. However, the job market is still tough, so if you’re looking for employment, Umbrella is recruiting. Get the details after the jump.

While it’s nice to see Sony’s Resident Evil franchise finally create a website for the infamous Umbrella Corporation, UmbrellaCorporation.net, I don’t know if this will lead to a full on viral campaign or ARG. Right now the website is pretty simple. The homepage has your typical corporate look, and an introductory video pops up with a bit of Alice hacking in at the end. Once you get past the video, you’ll see Alice popping up in videos either in the header image or full screen, and she wants to make sure you know how evil Umbrella is.

There is an About Us page that talks about the recruiting effort, including an international Recruiting Tour between April and September, though between that and the video, there are no clues as to whether or not there will be a physical presence to this recruitment. The Downloads page has some nice wallpapers and Facebook covers with the company’s logo. There’s not much else to the website, as I said, it is pretty simple.

So, the real question is: Will this lead to a larger campaign? It’s hard to tell, but I think it could go either way. The website is a good starting point for a campaign, and there is even an Employee Login. Right now if you enter anything, it just gives you another Angry Alice video, but maybe it will be used for something more in the future. There are also a few events between now and the film’s September 14th release to kick start a full ARG. The video game conference E3 is in June, and the Resident Evil films usually have a presence at Comic-Con, which is in July. Like usual, we’ll have to wait and see where this all goes.

ARGs & Campaigns Viral Marketing Resident Evil: RetributionUmbrella Corporation

Post navigation

Previous post
Next post

Related Posts

2012: Dallas Drop Results

October 29, 2009October 29, 2009

Update: We have the decoded message thanks to Rowan from Unfiction. Again, nothing revealing: Re: Project Naaczaal Status Briefing, October 27 Negotiations on the site for full-scale construction have completed. More information regarding the site selected will be available on an as-needed basis for teams involved in shipping and construction…

Read More

New “Iron Man 3” Viral Site Invites You To ‘Become Iron Man’!

February 14, 2013February 15, 2013

Briefly: Iron Man 3 is a few months away and it looks like Marvel Studios is launching a viral campaign for the Shane Black-directed picture. Stark Industries is looking for test subjects, but for what exactly? Registration to ‘Become Iron Man‘ is not yet open however don’t let that stop…

Read More

2012: Taking Viral Outside

October 6, 2009October 17, 2009

UPDATE: New information on the NYC drop, dated 10/7: According to , Pixie and rebel2k4 from unfiction, we have received the newest scrambled code: RE: PROJECT NAACZAAL STATUS BRIEFING OCTOBER SEVEN ATTACHED IS THE EXECUTIVE SUMMARY OF THE NAACZAAL CONSTRUCTION TIMELINE. THIS REVISION ACCOUNTS FOR DELAYS IN PROGRESS ALREADY ENCOUNTERED….

Read More

Comments (5)

  1. Pingback: We’ve Got Veterans, Absenteeism, Jobs, and Lawsuits, But No Laughs - ERE.net
  2. family law attorney Ogden says:
    June 16, 2012 at 1:04 am

    so if you’re looking for employment, Umbrella is recruiting. Get the details after the jump.

  3. Amanda Clinton says:
    June 29, 2012 at 3:32 am

    Life imitating art or art imitating life….

  4. Joey Derrick Matos says:
    July 7, 2012 at 2:30 pm

    Si esta corporación esta reclutando, el video que alice muestra es solo un video normal como si fuera una película, o alice en verdad hackeo la cuenta de umbrella. O Umbrella introdujó ese video nada más para como si fuera un reparto.

  5. Joey says:
    July 7, 2012 at 3:08 pm

    Si la Corporación Umbrella Esta reclutando para que, será!?. Y el vídeo de Jovovich (Alice), en UmbrellaCorporation.net será nada más un reparto normal?, osea así solamente para darle expectativa. Y además si es cierto!?, que Alice Hackeó la cuenta de UmbrellaCorporation.net. No se estoy preocupado por ese montaje analice el vídeo como si fuera algo real que ella nos estuviera advirtiendo Explíquenme de que se trata el vídeo, si es nada más un reparto?. 

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.