The Umbrella Corporation Wants To Recruit You in New “Resident Evil” Viral Dan Koelsch, May 31, 2012 This September, Resident Evil: Retribution opens in theaters to become the fifth film in the internationally successful zombie franchise based on the video game series. The Umbrella Corporation, having created the zombie virus, is the arch nemesis to Milla Jovovich’s heroine Alice. However, the job market is still tough, so if you’re looking for employment, Umbrella is recruiting. Get the details after the jump. While it’s nice to see Sony’s Resident Evil franchise finally create a website for the infamous Umbrella Corporation, UmbrellaCorporation.net, I don’t know if this will lead to a full on viral campaign or ARG. Right now the website is pretty simple. The homepage has your typical corporate look, and an introductory video pops up with a bit of Alice hacking in at the end. Once you get past the video, you’ll see Alice popping up in videos either in the header image or full screen, and she wants to make sure you know how evil Umbrella is.There is an About Us page that talks about the recruiting effort, including an international Recruiting Tour between April and September, though between that and the video, there are no clues as to whether or not there will be a physical presence to this recruitment. The Downloads page has some nice wallpapers and Facebook covers with the company’s logo. There’s not much else to the website, as I said, it is pretty simple.So, the real question is: Will this lead to a larger campaign? It’s hard to tell, but I think it could go either way. The website is a good starting point for a campaign, and there is even an Employee Login. Right now if you enter anything, it just gives you another Angry Alice video, but maybe it will be used for something more in the future. There are also a few events between now and the film’s September 14th release to kick start a full ARG. The video game conference E3 is in June, and the Resident Evil films usually have a presence at Comic-Con, which is in July. Like usual, we’ll have to wait and see where this all goes. ARGs & Campaigns Viral Marketing Resident Evil: RetributionUmbrella Corporation
“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners August 22, 2013August 22, 2013Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related… Read More
Veronica Mars Movie Kickstarter Breaks Backer Record With 7 Hours To Go April 12, 2013We are in the final hours of the historic Veronica Mars Movie Kickstarter, and just a little bit ago they broke another record. The previous record for most backers for a single project was 87,142 for Double Fine Adventure, but as of this article’s writing, Veronica Mars is at 87,890… Read More
Mouth-Taped-Shut.com Reveals New Photos and Artwork for “The Girl with the Dragon Tattoo” September 21, 2011September 21, 2011If you love ambiguous and perplexing marketing, then you must be following mouth-taped-shut.com, the viral site for David Fincher’s The Girl with the Dragon Tattoo. So far we’ve seen odd photos and some links to interviews. But in some recent updates, we have seen a brand new poster for the… Read More
Si esta corporación esta reclutando, el video que alice muestra es solo un video normal como si fuera una película, o alice en verdad hackeo la cuenta de umbrella. O Umbrella introdujó ese video nada más para como si fuera un reparto.
Si la Corporación Umbrella Esta reclutando para que, será!?. Y el vídeo de Jovovich (Alice), en UmbrellaCorporation.net será nada más un reparto normal?, osea así solamente para darle expectativa. Y además si es cierto!?, que Alice Hackeó la cuenta de UmbrellaCorporation.net. No se estoy preocupado por ese montaje analice el vídeo como si fuera algo real que ella nos estuviera advirtiendo Explíquenme de que se trata el vídeo, si es nada más un reparto?.