New UK Poster For “Looper” Leads To Viral Website and New Image Alex Gerage, June 1, 2012 Rian Johnson’s latest film, Looper, starring Joseph Gordon-Levitt as a time traveling hit-man, has just received a sleek and blue-tinted UK poster showcasing the film’s inanimate star: the time machine. It deserves your attention not only because it’s a gorgeous poster, but it also links to a brand new viral website for the film. Hit the jump to learn more. While IGN had the exclusive debut of the poster, FirstShowing received a tip that the number sequence on the door of the vault is actually a URL to a viral website. Indeed, 07153902935.com will take you to a page similarly designed to the poster, where you are treated to an embedded version of the teaser trailer, and an interactive version of the time machine. If you click it, you see a picture of what appears to be Jeff Daniels interrogating someone (maybe Paul Dano or Noah Segan? Doesn’t look like Gordon-Levitt to me).I expect the time machine viral to be the source of more content as we approach Looper’s September 28th theatrical release. Until then, I am actually more intrigued by what “Who is the rainmaker? 07153902935” stands for atop the viral website. Be sure to check back here for reaction and analysis as secrets are revealed. Viral Marketing LooperRian Johnson
Super Bowl Ads To Have a Right-Wing Skew February 2, 2010February 2, 2010Super Bowl XLIV isn’t until Sunday, but there’s already been a lot of talk about the Super Bowl commercials. Companies spend millions of dollars just to get their ads on the highest-rated telecast every year, and the commercials usually end up being more memorable than the game itself. In fact,… Read More
Funny or Die Introduces Its Hilarious 1986 TV Lineup January 10, 2012January 10, 2012When Adam McKay and Will Ferrell created Funny or Die, no one thought that it would have taken off the way that it did. From a humble video about a drunk landlord baby starring its two creators to Don Cheadle planning as a sociopathic Captain Planet, the comedic website aims… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
Funnily enough, that is also the correct format for a uk mobile cell number. It is disconnected at the moment, but might be too much of a coincidence to ignore