New UK Poster For “Looper” Leads To Viral Website and New Image Alex Gerage, June 1, 2012 Rian Johnson’s latest film, Looper, starring Joseph Gordon-Levitt as a time traveling hit-man, has just received a sleek and blue-tinted UK poster showcasing the film’s inanimate star: the time machine. It deserves your attention not only because it’s a gorgeous poster, but it also links to a brand new viral website for the film. Hit the jump to learn more. While IGN had the exclusive debut of the poster, FirstShowing received a tip that the number sequence on the door of the vault is actually a URL to a viral website. Indeed, 07153902935.com will take you to a page similarly designed to the poster, where you are treated to an embedded version of the teaser trailer, and an interactive version of the time machine. If you click it, you see a picture of what appears to be Jeff Daniels interrogating someone (maybe Paul Dano or Noah Segan? Doesn’t look like Gordon-Levitt to me).I expect the time machine viral to be the source of more content as we approach Looper’s September 28th theatrical release. Until then, I am actually more intrigued by what “Who is the rainmaker? 07153902935” stands for atop the viral website. Be sure to check back here for reaction and analysis as secrets are revealed. Viral Marketing LooperRian Johnson
“Community” Background Storyline Finds Life Online October 13, 2010One of the great things about the Internet is its ability to highlight things that would otherwise go unnoticed. This has had great political and business ramifications, but has mainly impacted electronic media. Shows like LOST, which pack of lot of information into a single show or even scene, can… Read More
Movie Blogs Receive Tasty “Teenage Mutant Ninja Turtle” Viral Marketing Trailer Promotion March 27, 2014March 27, 2014CinemaCon is nearing the tale end of its conference, and with so many studio panels pushing their upcoming tentpoles, it’s very likely that some studios will get writers and bloggers to fall in love with their movies with some viral marketing pitches. This morning some writers received a delicious wake… Read More
Confused by the 2012 Viral? Sony Creates an Official Guide October 23, 2009Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the… Read More
Funnily enough, that is also the correct format for a uk mobile cell number. It is disconnected at the moment, but might be too much of a coincidence to ignore