Find The “Red Lights” In Interactive Video With Sigourney Weaver Dan Koelsch, June 4, 2012June 4, 2012 The paranormal thriller Red Lights has a limited release in the US on July 13th, and to promote the appropriately scheduled Friday the 13th release, Millennium Entertainment has released an interactive video with star Sigourney Weaver. Check it out after the break. In the film, Weaver plays a paranormal researcher along with Cillian Murphy. The two debunk paranormal and psychic events, but when a legendary psychic, played by Robert De Niro, comes out of retirement, they have their work cut out for them. In the video, Weaver explains what “red lights” are, and you have to try to find the ones that are in the video. When you click on the corresponding annotations, you get taken another video where Weaver gives you a half-assed explanation about what you are really seeing.While I like the idea, the execution is pretty terrible. While I understand that finding the “red lights” can’t be that difficult, their videos aren’t even unlisted, so you can just find them in the list of First Look Studios’ videos. The videos’ explanations for what we are seeing could be much more detailed, for instance having different shots to give us a clearer picture of the optical illusions. There just doesn’t seem to be much effort put into all of this.That’s just my opinion. What do you think?Source: Bloody Disgusting Viral Marketing Viral Videos Red LightsViral video
“Hunger Games” Viral: Get Your District’s ID Card March 24, 2012March 24, 2012The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol…. Read More
The Dharma Initiative Wins an Emmy! September 21, 2009September 21, 2009As most of you know, the Emmys aired live last night, and the show hogged the ratings as usual. Usually, this year included, I just skip the awards and check out the big winners later that night or the next day. However, there was one category that caught my eye… Read More
Contest: Win an Avengers Sweatshirt and Flash Drive! April 21, 2012April 24, 2012Marvel’s The Avengers opens in US theaters in less than two weeks. To celebrate, we have a contest where you can win a size small zip-up Avengers sweatshirt and a 1GB S.H.I.E.L.D. USB flash drive! Get the details after the break. Read More