Find The “Red Lights” In Interactive Video With Sigourney Weaver Dan Koelsch, June 4, 2012June 4, 2012 The paranormal thriller Red Lights has a limited release in the US on July 13th, and to promote the appropriately scheduled Friday the 13th release, Millennium Entertainment has released an interactive video with star Sigourney Weaver. Check it out after the break. In the film, Weaver plays a paranormal researcher along with Cillian Murphy. The two debunk paranormal and psychic events, but when a legendary psychic, played by Robert De Niro, comes out of retirement, they have their work cut out for them. In the video, Weaver explains what “red lights” are, and you have to try to find the ones that are in the video. When you click on the corresponding annotations, you get taken another video where Weaver gives you a half-assed explanation about what you are really seeing.While I like the idea, the execution is pretty terrible. While I understand that finding the “red lights” can’t be that difficult, their videos aren’t even unlisted, so you can just find them in the list of First Look Studios’ videos. The videos’ explanations for what we are seeing could be much more detailed, for instance having different shots to give us a clearer picture of the optical illusions. There just doesn’t seem to be much effort put into all of this.That’s just my opinion. What do you think?Source: Bloody Disgusting Viral Marketing Viral Videos Red LightsViral video
Viral Marketing Crazy Bradley Cooper Drug Commercial Is Really Viral Video For Movie December 9, 2010December 10, 2010TMZ of all places reported yesterday on a rather interesting video that’s hit the web. It’s a commercial for a drug called NZT, and Bradley Cooper (though never named) is the sponsor. There’s even a website for the drug. While the ad and website boast the drug’s amazing abilities (and… Read More
Writer Damon Lindelof Talks About “Prometheus” Viral Campaign August 4, 2012August 4, 2012The Wall Street Journal has a really interesting interview with Prometheus writer Damon Lindelof about the film’s viral campaign. The campaign kicked off with the TED conference video and focused on Weyland Corp., the company funding the trip. WSJ’s interview focuses on the various viral videos put out, including ones… Read More
Viral Marketing “Despicable Me” Mini-Movies Hit The Web December 17, 2010Universal Pictures’ Despicable Me had its home release on Blu-ray and DVD this week, and included were three mini-movies featuring the cute minions and the orphan kids. All three are now online (though at least the “Banana” looks to be an edited version), so you can watch them for yourself… Read More