Warner Bros. Announces “The Dark Knight Rises” Facebook Game and Partners with Chrysler for TV Commercial Contest Caleb Hamilton, June 17, 2012June 17, 2012 We’re about a month away from the highly anticipated release of The Dark Knight Rises, the final chapter of Christopher Nolan’s Batman legend. So far, we haven’t had much of a viral campaign set in the world of the film. But being so close to the release date, Warner Bros. has announced an in-browser tie-in strategy game as well as a partnership with Chrysler for a unique contest. More on both after the jump.The Fire Rises, an online “real-time strategy game”, was recently announced to launch on Tuesday, June 19th. It will be part of Warner Bros. online marketing for The Dark Knight Rises, since we don’t seem to be getting anymore official ARG action (but who knows?). The news of this game was first revealed by Batman Wikia, who got an exclusive preview. They explain the set up:The Fire Rises casts players as henchmen, out to get their own piece of Gotham’s pie. With lackeys of their own, players secure territory, spawn various crew members to take out a relentless stream of deadly security officers, and loot valuable gear from nearby buildings, all before Gotham PD shows up in full force and puts an end to your crime spree.You’ll need a good strategy and a sharp mind in order to successfully pull of the heists. The more you steal, the more crew members you can unlock, including Catwoman. The game will feature three level when it goes online Tuesday, but more will be unlocked closer to July 20th. You can also play against your friends, to see who has the biggest influence over Gotham and compare headquarters.In other news, Warner Bros. and Chrysler have partnered to bring fans the Imported From Gotham City contest. The contest allows fans to create an original, co-branded tv spot featuring The Dark Knight Rises and Chrysler brands. Christopher Nolan will select the winning spot which will be aired on television around the release of the film. The winner will may also be flown to Los Angeles to take part in production and finishing of the commercial and then flown to New York for the premiere of The Dark Knight Rises.Contestants will have two weeks to create their commercial utilizing tons of assets, including Chrysler 300 car footage, film footage and music from the trailer that they can remix for their spot. At the end of the contest, a gallery of submissions will go live on Saturday, June 30, and a four-day public voting period will begin. The top 3 commercials at the end of voting will then be evaluated by Christopher Nolan and he will choose the winner.The Dark Knight Rises in theaters and IMAX on July 20th! Contests Social Networks Viral Marketing ChryslerFacebookImported From Gotham CityThe Dark Knight RisesThe Fire RisesWarner Bros
Salt: Day X Exists Mission 5, “Signal Diverter”, Now Live June 16, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt had you listen in on meeting between high level members of the Day X group, and this… Read More
‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company June 22, 2012June 22, 2012Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is… Read More
Mission: Icefly- My First Dead Drop Experience November 23, 2011November 23, 2011My final class of the day let out at 12, just as the countdown ended. My phone and laptop were on their way to being dead and I had no life support. Luckily I was able to get to my university’s computer lab and continue watching the countdown page for… Read More
has announced an in-browser tie-in strategy game as well as a partnership with Chrysler for a unique contest. More on both after the jump.