“The Walking Dead” Creator Designs Zombie-Proof Car For Hyundai Alex Gerage, June 20, 2012 Robert Kirkman is single-handedly preparing us for the zombie apocalypse. In May, he announced The Walking Dead Escape: San Diego, a massive zombie-themed obstacle and survival course held in Petco Park. Now, we learn he’s partnered with Hyundai and designed a Zombie Survival Machine, a concept version of the carmaker’s 2013 Hyundai Elantra. It looks really cool, and you’ll have the chance to see it in person this summer. Hit the jump to find out more.Hyundai was smart enough to film and interview Kirkman discussing his approach to designing the car and turning it into a nifty little promotional piece, which you can watch below. While he admits he doesn’t know the first thing about cars, Kirkman’s design seems pretty practical. I particularly like the protected sunroof that allows for easier sharp-shooting. Might we see an iteration of the vehicle pop up in The Walking Dead television series or comic at some point in the future?The folks at Mashable keenly noticed the custom ride will be on display at the Future US booth at the San Diego Comic-Con, which, along with The Walking Dead Escape, further cements the property as one of the biggest at the show. For more information on The Walking Dead-Hyundai partnership, check out hyundaidead.com. Comic-Con Events Viral Marketing Comic-ConHyundaiThe Walking Dead
Super 8, Battle: Los Angeles, And More To Air Super Bowl Spots January 22, 2011While speculation has grown quite fierce in recent weeks, it appears we finally have a solid idea of what films will be advertised during Super Bowl XLV. The Hollywood Reporter has released the list of films that viewers can expect to see commercials for both before and during the game. … Read More
“Real Steel” Trailer Debuts Online May 10, 2011We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Read More
JK Rowling Announces A Harry Potter “Unique Online Reading Experience” June 23, 2011The time is finally here. JK Rowling has announced what her Pottermore project is, and it may not be what you expect. She describes it as a “unique online reading experience” that presents the same story of Harry Potter, but with a twist. Watch the announcement after the break. Read More