“The Walking Dead” Creator Designs Zombie-Proof Car For Hyundai Alex Gerage, June 20, 2012 Robert Kirkman is single-handedly preparing us for the zombie apocalypse. In May, he announced The Walking Dead Escape: San Diego, a massive zombie-themed obstacle and survival course held in Petco Park. Now, we learn he’s partnered with Hyundai and designed a Zombie Survival Machine, a concept version of the carmaker’s 2013 Hyundai Elantra. It looks really cool, and you’ll have the chance to see it in person this summer. Hit the jump to find out more.Hyundai was smart enough to film and interview Kirkman discussing his approach to designing the car and turning it into a nifty little promotional piece, which you can watch below. While he admits he doesn’t know the first thing about cars, Kirkman’s design seems pretty practical. I particularly like the protected sunroof that allows for easier sharp-shooting. Might we see an iteration of the vehicle pop up in The Walking Dead television series or comic at some point in the future?The folks at Mashable keenly noticed the custom ride will be on display at the Future US booth at the San Diego Comic-Con, which, along with The Walking Dead Escape, further cements the property as one of the biggest at the show. For more information on The Walking Dead-Hyundai partnership, check out hyundaidead.com. Comic-Con Events Viral Marketing Comic-ConHyundaiThe Walking Dead
Comic-Con 2013: The Walking Dead Escape Review July 28, 2013Editor’s Note: The following is a review of The Walking Dead Escape interactive experience at San Diego Comic-Con 2013 from our event correspondent Joshua Butler. When the hallowed halls of Comic-Con fill up, the dead will walk again. What am I talking about you ask, why The Walking Dead Escape… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More