“The Walking Dead” Creator Designs Zombie-Proof Car For Hyundai Alex Gerage, June 20, 2012 Robert Kirkman is single-handedly preparing us for the zombie apocalypse. In May, he announced The Walking Dead Escape: San Diego, a massive zombie-themed obstacle and survival course held in Petco Park. Now, we learn he’s partnered with Hyundai and designed a Zombie Survival Machine, a concept version of the carmaker’s 2013 Hyundai Elantra. It looks really cool, and you’ll have the chance to see it in person this summer. Hit the jump to find out more.Hyundai was smart enough to film and interview Kirkman discussing his approach to designing the car and turning it into a nifty little promotional piece, which you can watch below. While he admits he doesn’t know the first thing about cars, Kirkman’s design seems pretty practical. I particularly like the protected sunroof that allows for easier sharp-shooting. Might we see an iteration of the vehicle pop up in The Walking Dead television series or comic at some point in the future?The folks at Mashable keenly noticed the custom ride will be on display at the Future US booth at the San Diego Comic-Con, which, along with The Walking Dead Escape, further cements the property as one of the biggest at the show. For more information on The Walking Dead-Hyundai partnership, check out hyundaidead.com. Comic-Con Events Viral Marketing Comic-ConHyundaiThe Walking Dead
“Limitless” Viral: NZT Mails Out Drug Samples December 10, 2010March 21, 2011Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find… Read More
The Attraction of a Good Viral Campaign January 24, 2010January 24, 2010The allure of viral marketing, its enough to make people walk miles to find a fake arcade, or dress up like a clown in public. But what is it exactly that draws us to follow something that in the long run is nothing more than a farce? Read More
More Images Revealed Through “Discovering Prometheus” Facebook App April 5, 2012April 5, 2012The new Discovering Prometheus Facebook app for Ridley Scott’s much-anticipated Alien prequel Prometheus promises to unfold “exclusive reveals” in following weeks. Get the details after the break. Read More