“The Walking Dead” Creator Designs Zombie-Proof Car For Hyundai Alex Gerage, June 20, 2012 Robert Kirkman is single-handedly preparing us for the zombie apocalypse. In May, he announced The Walking Dead Escape: San Diego, a massive zombie-themed obstacle and survival course held in Petco Park. Now, we learn he’s partnered with Hyundai and designed a Zombie Survival Machine, a concept version of the carmaker’s 2013 Hyundai Elantra. It looks really cool, and you’ll have the chance to see it in person this summer. Hit the jump to find out more.Hyundai was smart enough to film and interview Kirkman discussing his approach to designing the car and turning it into a nifty little promotional piece, which you can watch below. While he admits he doesn’t know the first thing about cars, Kirkman’s design seems pretty practical. I particularly like the protected sunroof that allows for easier sharp-shooting. Might we see an iteration of the vehicle pop up in The Walking Dead television series or comic at some point in the future?The folks at Mashable keenly noticed the custom ride will be on display at the Future US booth at the San Diego Comic-Con, which, along with The Walking Dead Escape, further cements the property as one of the biggest at the show. For more information on The Walking Dead-Hyundai partnership, check out hyundaidead.com. Comic-Con Events Viral Marketing Comic-ConHyundaiThe Walking Dead
FOX’s “Alcatraz” Viral Turns Into Sweepstakes February 1, 2012On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Read More
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
‘The Amazing Spider-Man 2’ Viral Marketing Teases A Few More Villains October 15, 2013The timing of the start of The Amazing Spider-Man 2 viral marketing couldn’t be more perfect. With rumors of a teaser flying about and the NYCC ending, Sony Pictures/Columbia Pictures have launched the official website (in the disguise of a tumblr blog) for The Daily Bugle. Just as in Spider-Man… Read More